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• "LET'S TWIST "I
Yes, That Easy to Use-No Tools Needed
Just Twist The Stub In & Out . . .
NO GRINDING— NO OIRT
& r s *
IF YOU ARE NOT USING The
"Little Miser" Carbon Saver
YOU are losing several Hundred Dollars
Each Year!
4 Sizes 9-10-llm.m. $3.00 Each 13.6m.m. $4.50 Each
ORDER Now— Stort Saving Money $$ (We Suggest 3 In Bach Projection Room)
LOU WALTERS
Sales & Service Co.
MOTION PICTURE EQUIPMENT
EV 8-1550
4207 Lawnview Ave. Dallas 27, Texas
PROJECTOR CARBONS
Better Light!
Lower Costs!
RINGSOORFF CARBON CORP. East McKeesport. Pa
Norelco
projection equipment
Available from
leading theatre supply
dealers
North American Philips Co., Inc.
Motion Picture Equipment Division
100 E. 42nd St., New York 17, N.Y.
International Projectionist
W. J. GERMAN
from page 13 company which was successor to J. E. Brulatour. Inc.
The company also announced the election of Morris H. Bergreen. a hoard member and general counsel. to the post of senior vice president.
It is understood that Eastman Kodak will take over sales and distribution of raw film from the W. J. German company Jan. 1. 1964. but the German organization will continue to administer its other holdings and enterprises.
Norelco Projector Gets Academy Award
SANTA MONICA, CM. IF. — The Norelco Universal 70 35mm. projector received one of the special awards from the Academv of Motion Picture \rt> ami Sciences in recognition of outstanding technical achievement for the showing of the newer wide gauge tilms. It is the first such award in the projection field since 1959.
Accepting a plaque for the North \merican Philips Co. was lied I. Pfeiff, technical manager of the motion picture equipment department of the firm. Mr. Pfeiff has been closelv associated with the development of the 70 35 mm. projection system since it first became available in L955. Original!) designed and developed through the joint efforts
ol the American Optical Co. and l'hilip>. this projector introduced the 70mm. Todd M) process — a 1957 \c -adernv Ward winner— into movie theatres. Jan Kotte of Norelco was commended as the original designer of this equipment.
Today there are more than 1,50 installations of the Norelco Universal 70 >5 projector in 35 states, Canada and other countries.
In receiv ing the award. Pfeiff stressed that motion picture audiences the world over are enjoying greater claritv and better quality of screen images with less eye strain, thanks to the wider films and the award-winning Norelco projection equipment.
And there are important benefits to the exhibitor. Pfeiff pointed out. explaining that a single 70mm. print has been played for as many as 1600 runs, film damage is greatly reduced, and the Norelco 70/35 Projector may be converted in minutes for either 70 mm. or 35mm. operation, providing the theatre owner with greater versatility in presenting the latest films.
North American Philips Company, Inc. also produces the new Norelco 35mm. Pulse-Lite shutterless projec
April 1963
tor for smaller theatres, a 35mm. projector for arc lamp operation, as well as professional 16 mm. equipment.
Built primarily for 70mm. with the added convenience of 35mm., the Norelco Universal 70/35 Projector enables audiences to see easily the tiniest photographic details in such current films as "Lawrence of Arabia." '"Mutiny on the Bounty," the forthcoming "Cleopatra." and many more now in production. il*
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A 10 DEGREE REDUCTION
iN HEAT WILL TRIPLE
TRANSFORMER LIFE.
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COOLER. A MODEL TO
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Write
BROWN ELECTRONICS
1717 South St., ALLENTOWN, PA.
THE VERY FINEST
IN PRO
4635 WEST LAKE ST., CHICAGO, ILLINOIS
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