International projectionist (Jan 1963-June 1965)
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Norelco Introduces Improved 70/35mm Projector, The Model AAII Universal
NEW YORK— The North American Philips Co.. has announced the development of a new, improved 70 35mm motion picture projector to he known as the Norelco Model \ \ll L niversal TO 35 projector. This projector provides main new features that have heen added to the popular and highh successful equipment first introduced for the Todd-AO system in 1955.
Orders for the new projectors have heen accepted 1>\ theatre supply dealerin all parts of the U. S. In fact, installations of the new Model \\ll 70 35"s are in process in Pittsburgh, I'a.: Portland. Oregon: San Juan. Puerto Rico and Poughkeepsie. !Y Y.
In a joint announcement from Niels lu' en. general manager of Norelcos motion picture equipment division, and Fred Pfeiff, technical manager, it was stated that more than 1 <"> important technical improvements have be 'ii incorporated into the equipment
by the famed engineering section of the North American Philips Co. Vmong them are: New dual split 70 35 magazine shafts which eliminates need for theatres to purchase special 35mm reels with 70mm flanges: new non-glare plexiglass observation window in projector door: new threading guards on magnetic shield and idler roller: new improved intermittent assembly: new oil vapor leak protection: new dowser assembly: simplified built-in water cooling circuit: heavier main drive gear set: new single motor drive; new 2-speed clutch : new reduced torque motor: new 4-pole motor start contactor: optional optical pre-ampli
I INTERNATIONAL PROJECTIONIST J
fier: new easy installation lower compartment door: new cast aluminum lamphouse bracket with adjustable slide for easy alignment of lamp: new spiral gear take-up drive; new graphite impregnated nylon idler and pad rollers: and a pre-wired magnetic cluster block.
The increasing amount of 70mm product in release and in production, plus exceptionally large boxoffice grosses these pictures have experienced, heralds a bright future for 70mm projection. Norelco states. With over 150 theatres in the U. S.. and some 300 others throughout the world equipped with Norelco 70 35"s. Norelco's experience in this field is extensive. In Vpril of this year, the •Vcadenn of Motion Picture Arts and Sciences presented a special award for outstanding technical achievement to the North American Philips Cornpan) for the design and engineering of the Norelco Universal 70 35mm motion picture projector. I See story. I
Previous Projector Wins Academy Award
The Norelco Universal 70 35 mm. projector received one of the special awards from the Aeadeim of Motion Picture Arts and Sciences in recognition of outstanding technical achievement for the showing of the newer wide gauge films. It is the first such award in the projection field since 1059.
Accepting a plaque for the North American Philips Co. was Fred J. Pfeiff. technical manager of the motion picture equipment department of the firm. Mr. Pfeiff has been closely associated with the development of the 70/35 mm. projection system since it first became available in 1055. Originally designed and developed through the joint efforts of the American Optical Co. and Philips, this projector introduced the 70 mm. Todd-AO process — a 1957 Academy Award winner — into movie theatres. Jan Kotte of Norelco is to be commended as the original designer of this equipment.
Today there are more than 450 installations of the Norelco Universal 70/35 Projector in 35 states, Canada and other countries.
In receiving the award, Mr. Pfeiff stressed that motion picture audi
uly, 1963
ences the world over are enjoying greater clarity and better quality of screen images with less eye strain, thanks to the wider films and the award-winning Norelco projection equipment.
And there are important benefits to the exhibitor, Pfeiff pointed out. explaining that a single 70 mm. print has been played for as many as 1600 runs, film damage is greatly reduced, and the Norelco 70/35 projector may be converted in minutes for either 70 mm. or 35 mm. operation, providing the theatre owner with greater versatility in presenting the latest films.
North American Philips Company. Inc. also produces the new Norelco 25 mm. Pulse-Lite shutterless projector for smaller theatres, a 35 mm. projector for arc lamp operation, as well as professional l<> mm. equipment.
Built primarily for 70 mm. with the added convenience of 35 mm., the Norelco Universal 70/35 projector enables audiences to see easily the tiniest photographic details in such current films as "Lawrence of Arabia", "Mutiny on the Bounty". '"Cleopatra", and many more now in production. iIB
NORELCO Wins Academy Award — Fred J. Pfeiff, technical manager of the motion picture equipment department of Norelco, proudly holds award received at the 35th Annual Academy Awards. The Technical Award was presented to Mr. Pfeiff for his firm's development of the Norelco Universal 70/35 mm. projector, an innovation in the showing of wide gauge films.
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