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New York's Festival Theatre So Luxurious It Includes Private Art Gallery
Showman Joseph E. Levine celebrated "New York is a Summer Festival" by opening his new Festival Theatre. 57th St.. just west of Fifth Ave., recently with Federico Fellini's "S1/)" as the inaugural attraction.
Built in the former location of the Milgrim store, the Festival Theatre will hold just under 600 seats. Described as the most luxurious of inti
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mate cinemas in New York, it boasts the largest, most elaborate lounge space of any East Side theatre. In addition to an upstairs gallery lounge with windows facing 57th Street, the theatre will have a downstairs coffee lounge running the entire length of the building.
Designer of the Festival Theatre is Simon B. Zelnik, New York architect. A unique marquee fronts the new cinema. Blending in with the richflowing architecture of the existing building will be a flower-box arrangement, projecting from the building
SUPPLIERS FOR FESTIVAL THEATRE
Architect Simon B. Zelnik
Steel Work . . Irvington Steel & Iron Consulting Engineer .... Strobel &
Rongved General Contractor lenkin Contracting Co.
Electrical Charles Hyman
Heating & Air Cond. . . Weathermatic
Corp. Acoustical Work . . Jacobson & Co.
Inc.
Seating Joe Hornstein Inc.
Sign .... Interstate Neon Sign Co.
Terrazzo V. Foscato, Inc.
Plumbing . . L. Parhman & Sons. Inc.
Store Front E. K. Anderton
Decorator . . Mrs. Ellen McCluskey
above the lobby entrance, made of a new material. Duranodic aluminum, providing fixed. weather-proofed metallic colors. The facade will also be of colored Duranodic aluminum.
Byzantine glass mosaics and etched terrazzo will grace the lobbv area, inside. The two lounges, with decor designed to enhance the living-room comfort of patrons, will be an integrated part of the theatre's architecture. Featured in the downstairs lounge will be two separate areas, decorated respectively in French and Italian motifs. Special areas in the lounges will be devoted to coffee bars, picture galleries, and seating.
The Festival Theatre will be located
Projection equipment in booth of Festival Theatre.
at the apex of the exclusive department-store, office-building and residential area uptown.
According to Zelnik. a veritable engineering "miracle" was required to transform the store space into a cinema. Six supporting columns were removed from the structure and replaced with transverse beams, without occasioning any settlement in the stories above.
Paintings covering a span of five centuries and representing a value in excess of $100,000 are on display in the lounge.
Front of Festival Theatre, 6 West 57th St., New York City.
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International Projectionist July, 1963