International projectionist (Jan 1963-June 1965)

INTERNATIONAL PROJECTIONIST Including a special Audio-Visual section relating to the operation and maintenance of A-V equipment in the educational and industrial fields. Volume 38 December, 1963 No. 12 FRANK W. COOLEY, JR. Editor and Publisher RAY GALLO Executive Publisher AL BLOOM Managing Editor TOM KENNEDY Equipment Editor RAY GALLO ASSOCIATES National Advertising Representatives 545 Fifth Avenue, New York 17, N. Y. Telephone Murrayhill 7-7746 (Area Code 212) IN THIS ISSUE Tinted Release Print Film By ROBERT A. MITCHELL The Cover Story: Kodak's Girl 306's 50th Anniversary New Audio System for Drive-In News Notes — Technical Hints — Miscellaneous Notes 11 10 12 INTERNATIONAL PROJECTIONIST, published monthly by the International Projectionist Publishing Co. division of The Northern Publishing Co., Post Office Box 6174, Minneapo'is 24, Minnesota. Editorial offices, 1645 Hennepin Avenue, Minneapolis 3, Minn. Subscription Representatives: AUSTRALIA — McGills, 183 Elizabeth St., Melbourne; NEW ZEALAND — Wixon's, Ltd., 64 Courtnay Place, Wellington; ENGLAND and ELSEWHERE — Wm. Dawson & Sons, Ltd., Macklin St., London, W. C. 2. Subscription Rates: United Sto?es, Canada, and U. S. Possessions. $3.00 per year (12 issues) and $5.00 for two years (24 issues). Foreign countries: $4.00 per year and $7.00 for two years. Changes of address should be submitted four weeks in advance of publication date to insure receipt of current issue. Second-class postage paid at Minneapolis, Minn. INTERNATIONAL PROJECTIONIST assumes no responsibility for personal opinions appearing in signed articles, or for unsolicited articles. Entire contents copyrighted 1963 by INTERNATIONAL PROJECTIONIST PUBLISHING CO. 1 MONTHLY CHAT EXHIBITORS ARE REFURBISHING— CHEERY NEWS FOR CRAFTSMEN One indication that the exhibitors are refurbishing their theatres is that the equipment manufacturers were verv happv at the recent TO A trade show. The manufacturers who had a booth in the trade show sot man) orders, particularly on projection room equipment, and the exhibitors who did not order still seemed interested in the new. up-to-date equipment. The TOA business sessions were in the morning, and after the formal lunch the theatre owners crowded the trade show. Just maybe the booth craftsmen will get a break. particularly in the subsequent runs. The theatre owners maj uet wise to protecting their investment against their competition or maybe even pop for a new theatre. The TOA keynote speech was the "'boom"' ahead for the theatre industry. Exhibitor Richard A. Smith discussed the growth in the shopping center theatre and drive-ins. lie estimated thai 2.000 theatres will be constructed within tin' ne\i five years. He said that if only 1.500 were built in the next five years the building boom should stimulate the production of films by their increased revenue. Mr. Smith said if 1.501) theatres are constructed in I he next five vears that will bring to the film industry over $175,000,000 a year in increased box-office grosses. lie winl mm ,ii [he same lime In sav thai downtown theatre operations can also continue to prosper with the proper handling. I hi is cheer) news for the booth craftsmen. To meet present-day standards, for even the subsequent runs and neighborhood theatres the picture should he bright, with good distribution and color rendition. There are many theatres, especially in the subsequent runs, which have out-moded and well-worn arc lamps and projectors (according to the equipment men more than 55' i of the arc lamps and projectors in the. il res in this eountrv are more than 20 years old I . Exhibitors look for 1064 to be a good year in their business, topping 1963, which was not bad, at least for the big pictures. If the exhibitors spend money for new projection equipment and they advertise that they have high-standard projection and sound, they can help their theatre by attracting more patrons just because the theatre-goer knows what "modern sound" is. The theatre owner should consult the projectionist for tips on what he is buying. The projectionist keeps up-to-date on the booth equipment — or he should if he is doing his best job. But how many men can keep up their interest when they must do with ancient gear, and when their suggestions are never requested? For Will Rogers Memorial Hospital The projectionist should save copper drippings for the Will Rogers Memorial Hospital. Morris J. Rotker, a member of Local 306 and a member of the 25-30 Club in New York, originated the copper drippings for the Will Rogers Hospital; the union locals gather the copper drippings for donation for the Hospital at Saranac Lake, N. Y. In some theatres the projectionists strip the copper from the carbon. The Will Rogers Hospital needs the money, so see what you can do. iP International Projectionist December. 1963