International projectionist (Jan 1963-June 1965)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

New Headquarters for the Company . . . Walter Reade-Sterling Opens 34th St. Theatre A building in New York's fashionable Murray Hill section, which for decades housed a utility sub-station, has become the home both of New York City's newest motion picture theatre, and the New York headquarters for the far-flung Walter Reade-Sterling, Inc. organization. The theatre is the 34th St. East, latest of the deluxe cinemas operated by the circuit which now numbers nearly 50 theatres under a rapid ex pansion program, and also engages in the production and distribution of theatrical, television and 16mm film. In the three stories above the theatre are the new consolidated Manhattan offices of the company. The building was acquired by the company about a year ago. All that remains now is the shell — the entire interior has been rebuilt to house the modern theatre and offices. The exterior has a facade of heavy granite stone blocks on the street level, and bricks on the upper three floors. A modern marquee, built by Artkraft Strauss of New York, marks the theatre entrance. Access to the office area is through the theatre lobby. Visitors can reach the selfservice elevator without passing the ticket-taker. The new building not only gives Taking its place in a graceful background, the new 34th St. East complements its surroundings. Glass doors lead from the foyer to the main corridors, well-lighted by recessed fixtures. The gentle slope cf the auditorium assures good visibility from all parts of the house. 10 Wide, attractive corridors afford movie-goers ample room for locating seats and facilities. International Projectionist April, 1964