International projectionist (Jan 1963-June 1965)

Sloan Circuit Will Build 1350-Sear House Plans for construction of a 1,350 seat theatre at Northland, the world's largest regional shopping center, in the Detroit suburb of Southfield, were confirmed by Eugene Sloan, of the family operating the Sloan Circuit here. This marks the implementation of over ten years of plans for a major theatre at Northland. Plans for the theatre, first announced by the Wisper and Wetsman Circuit, at the three major centers planned by J. L. Hudson Company, date back several years earlier, to start of plans for Eastland — a theatre still unbuilt. The new house, will be called the Northland Cinema, with Eugene Sloan as president of the company of the same name, and Irving Goldberg of Community Theatres as secretary. Ownership will be divided between the members of the same "syndicate" which owns the downtown first run Adams Theatre and the suburban Terrace in Livonia, including also Richard Sloan, Adolph Goldberg, Lew Wisper, and William Wetsman. Operating policy will be first run, with some foreign films. The new house is projected as the "midwest's version of Radio City Music Hall" by Richard Sloan. iP Reeves Sound Industries Names Nemec to Post Boyce Nemec has been elected Vice-president of Reeves Industries, Inc. (AMEX). Nemec is also President of Reevessound Co., Inc., Long Island City, New York, a whollyowned subsidiary of Reeves Industries. Nemec is widely known in the field of photographic technology and motion picture engineering. During the second world war, Nemec served as Chief of the Equipment Specifications Branch and Assistant to the Director of the Pictorial Engineering and Research Laboratory and after that as Executive Secretary of the Society of Motion Picture Engineers. In both positions, Nemec made important contributions to national and international standardization of motion picture equipment. As President of Reevesound Co., Inc., Nemec has guided the company's efforts in the design, enginering and installation of several unique systems including the Inflight motion picture system design, now in use by two major Airlines and those of a number of major exhibitors at the World's Fair. iP 18 The Cover Story . . . Futura I Lamps Increase Brightness For 1c An Hour The installation of Strong Futura I arc lamps at a Macon, Ga., drive-in has produced a dramatic improvement in screen light at very little cost. The 41 Drive-In Theatre, part of Georgia Theatre Circuit operations, noted a drastic change when the 1ambert measurements at the center and side of the screen was doubled with the new Strong Futura I arc lamps installed. The lamps burned at 97 amperes as compared to the former installation which burned at 85 amperes. The increase in carbon costs per hour amounted to only 1 cent. The Georgia Theatre Circuit has been striving constantly to increase its all around efficiency in its theatres and has decided that the first place to increase efficiency is in the projection booth. At the 41 drive in this included replacing old type arc lamps with new Futura 1. Unbiased observers measured the foot lambert readings with the old equipment and found 21/*? foot lamberts ato the center and P/2 foot lamberts at the side. This is well under the recommended level of light on the screen. With the new equipment the foot lamberts read 5 at the center and 4 foot lamberts at the side. This is an 80 percent light distribution which exceeds standards accepted even for indoor theatres. Operating costs for the Futuras were computed at 36 cents per hour as compared with 35 cents for the former lamps. iP New Methods Cut Expense Continued from page 5 tising panels, displays, sound and projection, and all items connected therewith, air conditioning and heating, maintenance, merchandise of byproducts, and the equipment. "At least until you get started, I heartily recommend that you support to the fullest those manufacturing concerns which have been desperately attempting to create new and improved products — and we really have quite a few. "There is a new and improved screen that most objects will not break through. "There are new lamphouses employing new principles. "While considerable improvements have been made in some U. S. -built projectors, the major advancements have been by foreign companies. "The Xenon lamp appears to have a bright future. "There are new theatre seats available. "Improvements and new approaches have been made in change letter displays. "Transistorized sound is a definite and great improvement. However, we need factory-assembled plug-in units, eliminating the tremendous onsite assembly costs; and, of course, this principle of simplicity should be a major consideration of any future equipment and furnishings." iP DIAMOND PROJECTOR CARBONS Better Light! Lower Costs! RINGSDORFF CARBON CORP. East McKeesport, Pa ASHCRAFT CORE-LIGHT SUPER CINEX CINEX SPECIAL PROJECTION LAMPS And HIGH RECTANCE MULTI-PHASE RECTIFIERS World's Standard of Projection Excellence International Projectionist June, 1964