International projectionist (Jan 1963-June 1965)

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The Eatontoivn Cinema Centre is evidenced in this theatre. Forming this new entertainment complex of the Walter Reade-Sterling organization in Eatontown. N. J., is the long-established Eatontown Drive-In Theatre, ivhose screen tower, concessions and projection booth, and ramps, are in the foreground. In the background, between the trees, is the Colonial-styled new Community Theatre. Patrons may enter the Community through the Drive-In Theatre. The Drive-In is a year-round operation, equipped ivith in-car heaters. New Theatre "Entertainment Complex" Pays Off In Sight and Sound Techniques EATONTOWN, N. J.— The Community Theatre, newest unit of the rapidly expanding Walter ReadeSterling, Inc., organization, uniquely is part of an entertainment complex known as the "Eatontown Cinema Centre" in the popular North Shore area of New Jersey. Built adjacent to the circuit's existing Eatontown Drive-In, with a common entrance to parking facilities for nearly 2000 cars, the Centre offers patrons the choice of outdoor drive-in moviegoing, or accomodations in the deluxe new conventional theatre. Early American in its architecture and decor — with a brown shingled roof, barn-red sidings, and a white colonnade front, the Community accomodates 900 people. Opened in late August (August 26, 1964 ) it is a virtual duplication of the organization's Community in Cherry Hill, N. J., which opened just a year ago (August 1963) and has received architectural awards for its design and decor. The new theatre and the drive-in occupy a large portion of the frontage on what is known as the "Eatontown Traffic Circle" on Route 35 in Eatontown in Monmouth County, N. J., which is one of the fastest growing areas in the nation. A major shopping center is on the other side of the circle. The new theatre is playing a firstrun policy, with the same screen fare often offered simultaneously at the Drive-In. Combined facilities will enable the two theatres to handle more than 3000 people at a time. Patrons may enter the Community directly from a side road, but the main entrance is through the Drive-In Theatre. The complex is unique in the respect that it contains the two separate theatres, which operate as an entity. Despite its 18th Century decor, the theatre is modern in all respects, with transistor sound, push-back seating, extra-wide seating rows to assure ample patron leg room, a 20 by 40 foot screen, and the newest projection equipment. The Walter Reade-Sterling organization pioneered, starting several decades ago, with a Community type theatre which had a Colonial white pillar colonnade, and no marquee. These theatres, which were finished with red brick outer walls are located in Morristown. Trenton, and Toms River in New Jersey, and Kingston and Saratoga in upstate New York. The new Eatontown and Cherry Hill Communities maintain the same no-marquee, white-colonnade front, but have red wood sidings and brown shingled roofs. At the new complex, an attractive board for the Community is located away from the theatre and fronting on the traffic circle. The drive-in has its own separate attraction board at its entrance. The Community is situated within 30 feet of the road, separated by an island of shrub planting, and a paved drive. One attraction case is on either side of the glass doors, and represent the only advertising on the complete (Please turn to page 10) International Projectionist November, 1964