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NEW INSTALLATION — National Ventarcs, the powerful blown arc type projection lamps, have been installed in the Indian Hills Cinerama Theatre, Omaha, Nebr., which has embarked on the presentation of the new Cinerama technique. Shown with these big lamps is Alvin G. Kostlan. Literature on this equipment will be sent to those addressing a request to the Strong Electric Corp., 31 City Park Ave., Toledo, Ohio 43601.
Hetzel Tells SMPTE Industry is 'Heartening'
Addressing the opening luncheon of the Society of Motion Picture and Television Engineers Conference. Ralph Hertzel. acting president of the Motion Picture Association of America, Inc., commented on the close working relations in the production of motion pictures for both theatres and television.
Commenting on the exceptional film business during the past summer, Hetzel stated: "Already this year an extraordinary record has been rolled up in motion picture theatres. The first eight months of 1964 showed an average increase in the United States domestic film rentals for our member companies of about 20% over 1963. Of course, some companies did better than others. That's the rule of our highly competitive business.
"Last week, when in London. I had reports that boxoffice returns in Great Britain, a market that has had drastic declines in theatre attendance, had increased in 1964 at a percentage not much less than that in the United States, for the first six months.
"I think this resurgence in the
United States, as well as abroad, is far more than a flash in the pan. As an economist. I see ahead a lone
secular upward sweep of population and economic developments that promise to lift our business in the same direction."
Hetzel further emphasized the broad scope of the recent upward surge of film business when he stated: "The new vitality and freshness of films, and the production of films aimed at special audiences have attracted more and more people back to the movies. The quality of product today is, in my judgment, superior to any we have enjoyed at any time. Film makers still make mistakes — it is notoriously hard to predict the taste of the American public in advance, but they are obviously doing a better job of matching public taste with appropriate product than ever before.
"This is a very subjective area, and hard to evaluate. However, a leading exhibitor publication reported last week that a five-year record has been set this summer in the number of films which have won exceptional public acclaim.
"Boxoffice magazine stated that, of the 64 feature films in general distribution from June through August, 49. ranked in what the magazine classifies in a 'top hit' classification in terms of dollars paid at the boxoffice.
"Put another way, exhibitors nationwide claimed that over 76 per
W. J. Cosby (right) presents a plaque to TESMA's retiring president, Larry Davee, on his completion of four years as TESMA's president. The plaque reads, "Presented to Larry W. Davee, upon his retirement as president of the Theatre Equipment & Supply Manufacturers Association as a token of appreciation for his sincere efforts in its behalf. 1960-1964. Detroit, Michigan, October 1964." Davee becomes chairman of the board of directors of TESMA.
International Projectionist November, 1964