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Mitchell Shows New System 35 Camera
HOLLYWOOD — The Mitchell Camera Corp. used one of New York's club shows to demonstrate its newest camera system to 400 filmindustr) executives yesterday.
Mitchell called upon the cast and crew of Julius Monk's "Plaza" show at the Plaza Hotel as subjects for simultaneous filming and video-viewing on the company's new "System 35" equipment. The s\stem adds a closed circuit and videotape capability to the Mitchell Mark II 35mm reflex camera.
Mitchells s\stem filmed the action and telecasted what the camera saw on monitors placed around the -upper club and in an adjoining cocktail bar.
Edmund Di Giulio, Mitchell's chief engineer, explained that the system utilizes electronics to provide an instantaneous "preview" of what is actual!) goimr on film to the director, actors, and others on the set. In addition, the system provides an immediate videotape record of what lias been shot, for use in rehearsal or to correct set arrangement or lighting.
Di Giulio also pointed out that Svstem 35 will open up the possibility of multi-camera film-making, in which several cameras can be used simultaneously or in sequence, and turned "off or on" by remote control, while the director monitors all of them on a closed circuit TV console.
Production of System 35 is underway, according to R. G. Tubbs. president, who said first deliveries will be made to customers in Europe and the U.S. in April. Total cost of the svstem is about 810.000.
said, continuing attention will be given to erection of theatres in major shopping centers, following the pattern set last year when NGC opened shopping center showhouses in Albuquerque. New Mexico, and in Palos Verdes. Northridge and Thousand Oaks in the Los Angeles metropolitan area, and more recently at Los Alamitos in Orange Counh .
On hand for the gala groundbreaking, which was conducted with traditional Hollywood fanfare, were Las Vegas Mayor pro-tern Phillip Mirahelli: Albert Horman. a director of the Charleston Shopping Center: \\ illiam H. Thedford. Pacific Coast dhisicm manager of Fox West Coast Theatres, subsidiary oi National General: Bob Smith. Los Angeles Las Vegas district manager: and French \( tress Chris Carrole.
The ultimate in theatre construction, the Fox Theatre will be equipped with the latest projection equipment, stereophonic sound equipment. climate-controlled refrigeration and modem Bodiform seats built by American Seating Company, said J. \\ alter Bantau. Fox West Coast Theatres' construction chief.
The building and construction linn of Horman Construction Company. Salt Lake City, developers of the Charlestown Plaza Shopping Center, will build the theatre, which was designed by Fox West Coast Theatres.
\CC is also a leader in the development of closed circuit TV in theatres, packages and produces live concerts and stage shows with name talent, and another subsidiary, Carthay Center Productions, was formed after NGC received court permission last year to engage in motion picture production.
Las Veqas Showcase In Shopping Center
Continuing its proTram of motion picture theatre expansion in shopnine; center locations. National General Corp.. is completing its S400.000 Fox Theatre in the Charlestown Plaza Shopping Center in Las Vegas. Nev.
Eugene V. Klein, chairman and president of the I os Angeles-based theatre circuit operator and entertainment comp-^iv. has announced that the 900-seit Las Vesas showcase is the latest in National General's announced plans to add to its circuit of 217 theatres in 16 Western and MidAS estern states during the next three years.
In the expansion program, Klein
International Projectionist December, 1964
Opening of the new Fox Theatre, scheduled for early Spring, 1965, will be staged in traditional Hollywood fanfare of stars, searchlights, music and entertainment. iP
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