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INTERNATIONAL PROJECTIONIST
Volume 40
January, 1965
Number 1
Part II
Drive-in Operations with 70 mm Equipment
By Walter Beyer Universal Pictures
If one thinks of a shortage of 70MM prints it may be worthwhile to list all the pictures that are now and in the near future available, such as: Technicolor 70mm prints (general release) — "Oklahoma" "Sleeping Beauty" "Around the World in 80 Days" "South Pacific" "Solomon and Sheba" "Spartacus" "Porgy and Bess' "The Big Fisherman" "Ben Hur" "Exodus" "West Side Story" "Black Tights" "King of Kings" "El Cid" "Can-Can" "The Alamo" "Mutiny on the Bounty" "Cleopatra" "Lawrence af Arabia" "It's a Mad, Mad, Mad, Mad World" "The Cardinal" "Becket" 'My Fair Lady" (to be released) "The Greatest Story Ever Told" (to be released) "Cheyenne Autumn" (to be released) "The Golden Head" (to be released) "Fall of the Roman Empire" (to be released) "The Long Ships" (to be released) "Lord Jim" (to be released) "Circus World" (to be released) "The Agony and the Ecstasy" "Sound of Music" "Magnificent Men in their Flying Machines" "The Day Custer Fell" "Taras Bulba" "Barrabas" "Carpetbaggers".
I like to say that my trial runnings of "Spartacus" material, for instance, which is technically one of the best Super-Technirama 70MM pictures released, created in every sequence an audience participation effect. This is possible since, in spite of the huge Drive-In screen, the viewing distance for the average patron is always at least more than two screen widths away and, therefore, remains overall a small size picture. Whereas, with such brilliance one loses the awareness of screen location and really views the entire picture content with an increased depth effect.
Concluding, it should be stated that the 70MM print alone, however, is not the solution for the Drive-In theaters, and even though many are already equipped with 70MM projectors, I would like to emphasize very strongly that in order to warrant the showing of 70MM prints these Driveins should live up completely to specifications as close as possible to the data as attained and published from these tests.
As to special applications of the 70MM release print, one could of course write an entire article on that subject by itself. Within the scope of this paper however, I like to restrict myself to some of the latest developments that have a direct bearing to increasing the availability of 70MM
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Figure 7 A
International Projectionist January. 1965