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Motion picture projectors in storage and ready for shipment from the new Norelco installation. That's an Academy Award model in the foreground, receiving final checks before crating for shipment.
New Norelco Operations Center in New York Speeds Parts Shipments
In order t<> provide Norelco projector users and dealers with fast delivery and service <>n motion picture projectors and sound equipment, North American Philips Co.. Inc. recentl] transferred warehousing and shipping operations to a large new building at 30-10 Review Ave.. Long Island City. On the roof of the structure, one of the largest signs in the metropolitan area flashes time, temperature, and product announcements in the direction of Manhattan throughout the da) and night.
The new operations center provides 100.000 sq. ft. of space at ground level plus 111.000 sq. ft. on the mezzanine for offices. Now. under one
roof, the company maintains a large Stock of spare parts and complete units which are reads for shipment at short notice. Around-the-clock shipments of stock items are generall\ made on the same day and always within 21 hours after the order is received. This applies to the Vadeim Ward Model Wll 70 35mm projector, as well as to all other Norelco theatre t\ pes. audiovisual and tele-cine units.
Norelco projectors are used in all major Holhwood studios and l>\ theatres in 35 states. The inventory, consisting of more than a thousand parts and sub-assemblies, is constantly reviewed and amended as usage of Norelco projectors expands. iP
Norelco
projection equipment
Available from
leading theatre supply
dealers
North American Philips Co., Inc.
Morion Picture Equipment Division 100 E. 42nd St., New York 17, N.Y.
America's headquarters
lor all theatre equipment
supplies
*W» mm mmW
National
THEATRE SUPPLY COMPANY
The sign atop the Norelco warehouse can be seen for miles, reporting time, temperature and Norelco product messages.
International Projectionist March, 1965
THE VERY FINEST
PROJECTOR PARTS
SINCE 1908
The ultimate in precision, long life and dependability— they keep projectors in top operating condition essential to good pictures, patron satisfaction and good business. Available through your Theatre Equipment Dealer.
MACHINE WORKS
4635 W. LAKE ST., CHICAGO 44, ILL. TELEPHONE— AREA 312— ES 8-1S36
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