International projectionist (Jan 1963-June 1965)

struck by the bright colors of the MARC-300 screen image and the comparatively drab hues of the incandescent projector's image." Because of its added brightness and smaller source size, MARC-300 will increase the range of applications of all projectors, both movie and still, in which it is used. 16mm projectors with MARC-300 would, for instance, be suitable for use in smaller theaters. It is conceivable. Dettman admitted, that MARC-300 could broaden the use of the new Super 8 projectors in education and industry. The lamp provides a brilliant source of light about the size of a drop of water. Because of its ultra small arc chamber with its uniform brightness. MARC-300 permits smaller and less complex optics than other systems. Key to the high brightness of MARC-300 is the lamp's super-bright gaseous atmosphere caused by the intense level of electric discharge between two molten electrodes. In spite of its high brightness, MARC-300 requires little cooling. As a result, this 300-watt source permits more cooling air to be diverted to the film and projector parts than possible with l.OOO-watt systems. The new projection lighting system — the lamp, power supply unit and accessories — will be sold to projector manufacturers. Dettman said MARC-300 is not interchangeable with any existing projection lighting source. Prototype models of MARC300 have already been provided to these manufacturers for integration into future projectors. He added that replacement lamps would be available to users. "Projectors with MARC-300 systems will find greatest acceptance in audio-visual markets where high brightness and portability are important — mainly schools, the military and industry," Dettman said. iP New Lens Sweeps Focus A lens that can sweep its focus along any given plane without move CONVENIENTLY LOCATED DOWNTOWN "A Short Step From everywhere" BURLINGTON 1120 Vermont Ave., N.W. 300 COMPLETELY MODERN ROOMS •All Rooms Air -Condi Honed • Free Parking Adjoining • Private Tub and Shower Bath in Every Room • All with Television • Old Mill Lounge Cafe • Convention Facilities and Group Rates Single.J7.50 to $13.50 Double 513.50 toJ18.50 Children under J 4 Free Telephone: Teletype: >^(202> 265 -4000 202-965-0387 %, Hudson S. Mo»M W. P. Williams Mgr. Mgr. ISHINGTON.D.C HOTEL ' INTERNATIONAL PROJECTIONIST SUITE 410, 545 FIFTH AVENUE New York, N. Y. 10017 Enter my subscription for Name Address City □ 1 yeor (12) issues — $3.00 □ 2 years (24) issues — $5.00 FOREIGN: Add $1.00 per year Zone State 14 merit of the camera, and draw the viewer's attention to one then other side-by-side objects is now ready for use, according to its manufacturer. The lens, called the Swing Sweep Focus Lens, is a development of the Fred A. Niles Communications Centers, Inc., Chicago, New York, Hollywood. The firm announced several months ago that the lens was in the development stage. Now, according to Fred A. Niles, president of the production firm, the lens has been refined to a point where it is ready for use in all types of production. Niles said that the development of the lens was under the direction of Lionel Grover Niles, vice president, Hollywood, who worked jointly with a staff member of the California Institute of Technology. A side benefit of the construction of the lens is that it can be adjusted to keep objects in focus from three feet to infinity, along a narrow plane within the scene, while maintaining a natural perspective. A straight road, for example, could be in focus stretching off into the distance, while both sides would be out of focus. iP $700,000 Theatre For Houston The multi-million dollar cost of Houston's "'Magic Circle" development will be complemented by a new Loew's luxury theatre, representing an investment of $700,000. A longterm lease for the new showplace, to be known as Loew's Magic Circle, was signed by Art Tolchin and Bernard Myerson, chief executives of the theatre division of Loew's Theatres, Inc., and George A. Butler, president, and John Cater, Jr., vice president of the Houston Corporation, builders. The Magic Circle area, surrounded by the lush Tanglewood, Memorial, Spring Branch with River Oaks residential sections, contains branches of the southwest's leading department stores — Neiman-Marcus, Sakowitz, Joske's, and magnificent, high-rise apartment condominiums, and is rated by real estate experts as one of the top areas of its kind in the entire southwest. Loew's Magic Circle, in keeping with the nature of the area, will be of luxury type, seat 1,200, provide acres of free parking, and be equipped with 70mm projection and a 60foot screen. There will be "rockingchair" seating and a new type of acoustical treatment of auditorium walls and ceiling. iP International Projectionist June, 1965