International projectionist (Nov-Dec 1933)

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INTERNATIONAL PROJECTIONIST November 1933 BE KIND TO THEIR EARS or else . . . IT'S twenty to one (and that's no sport's bet) the house with old type sound doesn't even begin to approach the attendance of the house down the street with a brand new High Fidelity System. And that stands to reason. Six years ago the show business was for the eye only. When sound came in, anything was good ... at first. But now, it's different. Folks come to see and hear. And they're not taking nor liking sound that's frayed at the edges. High Fidelity Sound means new life for your house . . . new patronage and new profits. Hardly a week goes by without an enthusiastic report bearing us out on this . . . reports of exhibitors who claim that purely from a box office standpoint, their High Fidelity Equipment is the best paying investment they have. This we pass along to you with the reminder that times are on the up and up. More recreation for workers and more money . . . better product and new headliners all mean bigger crowds willing to stand in line to pay you money, IF you give them sound in tune with the times ... IF you give them HIGH FIDELITY SOUND PHOTOPHONE DIVISION RCA VICTOR CO. Inc, Camden, New Jersey Right you are! Please have your representative get in touch 'with me immediately with facts and figures about a High Fidelity installation in my theatre. Name Address City State j