International projectionist (Nov-Dec 1933)

November 1933 INTERNATIONAL PROJECTIONIST 27 amplifier arrangements on trucks or in automobiles that may be used to advertise some special picture. The radio man can, generally, provide the theatre with assistance of that kind at comparatively low cost, and with entire satisfaction. Throwing such business his way will in itself be almost enough to compensate him for any efforts he may make in the projection room. Thus, in return for part of the advertising budget the theatre would spend in any case, and perhaps not to any greater advantage, the other services the radio man can render may be obtained at little, if any, cost. The radio man can provide, temporarily or permanently, headphone attachments for hard-of-hearing patrons. He can rig up a radio arrangement to bring election returns, or fight returns, or world series returns, through the screen loud speakers. An effective and showmanlike novelty is a combination of such radio returns with an appropriate news-reel program, — the regular newsreel sound, of course, being cut off in favor of the radio. Where contractual obligations prevent the attachment of a radio to the sound system, the local radio man can rent or sell or lend the theatre his own amplifiers and loud speakers, which still will result in a satisfactory show. Again, some pictures leave room for other novelties in which the radio man can contribute by means of lobby displays, for example. This will be especially true of pictures based on radio broadcasting or on the wireless "S.O.S." The possibilities of such "extra" cooperation between the theatre and the radio dealer automatically suggest ways in which the radio man's services in more routine matters can be retained with profit to himself but without any real additional expense to the theatre. As previously stated, the projectionist protects his own interests if he will take the initiative in contacting a competent local radio shop and arranging for cooperation between the theatre and its proprietor. The spare parts always available in the radio store, and the meters and test equipment with which that store is provided offer ample pretext for asking the management if they wish to give the radio man a '"break" out of the next ballyhoo budget. Since the radio man's efforts will probably be as effective in helping the box office as the window cards or other printing the same money will be spent for in any case, there will probably be no good reason why the management should not get along with a little less printing and devote the difference to a box office loud speaker, for example. In the course of checking up with the (Continued on page 32) SUPER INTENSITY AUTOMATIC PROJECTION LAMP H. C. 10 Super Intensity Lamp The Lamp With Accurate Arc Regulation and Arc Focusing by Means of the Heat From the Arc Itself H. C. 10 Features: • Self-Starting • Self-Focusing • Independent Negative Feed Regulation • Magnetic Stabilization • Better Arc • Self-Lubricating Bearings • Standard Ammeter • Carbon Indicator • Forced Air Cooling • Correctly Shaped Hood • No Feed Rollers • Full 22-inch Trim Descriptive booklet on request. Write for it to HALL & CONNOLLY, Inc. 24 Vandam St. New York, N. Y.