International projectionist (Nov-Dec 1933)

INTERNATIONAL PROJECTIONIST December 1933 Holtbap Greeting* Jfrom SONOLUX is deeply appreciative of the fine support of projectionists and others which enabled it to reach the close of 1933 with double the volume of business in the sound projection field that it enjoyed at the end of 1932. And, orders now in hand indicate that 1934 will see a further extension of the already widespread use of SONOLUX Exciters in the theatre field. Naturally, SONOLUX quality, no less than its fair prices, went far in holding old friends and in making new ones — but there is one other SONOLUX policy which undoubtedly played a major part improving sales volume during the past year, that the unvarying SONOLUX policy of fair dealing. Throughout 1933 SONOLUX has never deviated from its established policy of using only the very best materials, and throughout 1933 it has maintained the same painstaking assembly and inspection services which enable you to receive SONOLUX Exciters in the best possible condition, ready for a long life of useful service. The challenge extended by the many refinements in reproducing equipment and improvement in operating technique, attained during 1933, was accepted by SONOLUX — and the result is a better, sturdier exciting lamp which gives the longest life at the least cost of any similar product. SONOLUX Exciting Lamps will continue to lead the field in 1934, and for the very same reasons that established their supremacy during 1933. To all those in the theatre field who contributed to this remarkable SONOLUX record in 1933 — and particularly to the projectionist craft, which overwhelmingly approved of the SONOLUX product — -we extend our sincere thanks and our best wishes for a Happy and Prosperous 1934. THE SONOLUX COMPANY 3 Central Avenue East Newark, N. J.