International projectionist (Nov-Dec 1933)

December 1933 INTERNATIONAL PROJECTIONIST 23 FIGURE 3 Immediately following the final news clip, the revolving globe was again faded in for the finale PROJECTION SHOWMANSHIP BY HARRY RUBIN THAT rarity in the theatre field — real showmanship in projection work — was on view recently at the New York Paramount Theatre as a result of some intelligent planning and precise projection work by Harry Rubin, director of projection for Publix Theatres. Utilizing the magnascope screen, which Rubin perfected several years ago, this demonstration was significant in emphasizing the great value of showmanship in projection. Technically, the effect may be described as follows: An aperture blank (of the brass plate, slip-in type), is field out to a circle having a diameter of .600 inch, the full height of the standard aperture, and is inserted in the projector. On the stereopticon. or effect projec tor, is placed an effect on which are several colored representations of two continents. This effect, having a circular opening which is registered on the screen with the circular aperture of the projector, gives a realistic illusion of the world rotating on its axis. On a second lamp, or effect projector, is placed a cloud effect so arranged as to cover the entire magnascope screen, except that center portion covered by the rotating globe effect. This is accomplished by opaquing the center of a slide coverglass and placing same in a fixed position in front of the cloud effect. From a second effect projector, or stereo, is projected an effect-design to cover the entire magnascope with the exception of that portion covered by the moving world and the circular aperture of the projector (which are in register, as previously explained). The center of the effect-design is opaqued, and the opaqued circle is placed in register with the circular projection aperture. In putting on this effect, the screen is opened to full magnascope proportions (44 feet wide), and the rotating globe and the cloud effect are projected simultaneously (Fig. 1). After several seconds the news weekly is projected in register with the moving globe, the main titles and the titles of the first news clip being superimposed on the rotating globe. As the first scene of the news appears, the rotating globe and the cloud effects are dissolved into the effect design, gorgeously colored, having the opaqued center (Fig. 2). This effect design remains on the screen as a background for the news subjects, which are projected in oval picture form, of course. This design is held on the screen until the End Title of the news is reached, at which point the rotating globe is again faded on, fitting into the opaqued center of the design and superimposed on the End Title (Fig. 3). As the curtains are closed the film and effects are faded off. Tribute to Harry Rubin Not only is no significant action lost by the oval picture which is projected, but on the several occasions when this writer viewed the effect he heard many expressions of pleasurable surprise among the audience. Incidentally, there is some potent attracting force exerted by an oval picture, as compared with the conventional square picture, a fact which is well recognized in advanced advertising circles. Close attention to the many details and exact timing are absolutely necessary for good results in putting on this or any similar effect. The size of the (Continued at foot of next page) FIGURE 1 Opening scene of Rubin effect. Moving cloud magnascope effect, with revolving globe inset in circular center portion. Opening titles of news superimposed on the rotating glooe. succeeded by effect shoivn in Figure 2 FIGURE 2 Brilliantly colored effect replaces opening cloud effect, and revolving globe is faded off to make room for the oval picture which was projected in center piece. This effect held throughout the news projection