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March 1932
INTERNATIONAL PROJECTIONIST
17
A message to the
Motion Picture Theatre Owners
of America
A most important announcement was delivered at the Allied States Convention in Detroit, and the M. P. T. O. A Convention in Washington by the Photophone Division of the RCA Victor Company.
It was at the same time the most important announcement exhibitors have heard since sound became the screen's most dominating factor.
Cut to the bone and right down to the solid facts, it is herewith transmitted to motion picture theatre owners of America, large and small, from the largest circuit to the individual exhibitor.
Before one or the other contemplates the installation or replacement of sound reproducing equipment, investigation of the following information is respectfully suggested:
The Photophone Division of the RCA Victor Company announces
The introduetion of two new all AC operated sound reproducing equipments, the Standard Super, designed for theatres from 2,500 to 4,000 seating capacity at $5,000 and Standard Large, for theatresJbetween 1,400 and 2,500 seating capacity at $3,750.
Reduction in the price of the Special Size equipmentfrom $1,600 to$l,450.
Other material reductions including contract service charges, all made possible by the recent merger of the RCA Photophone Co, with RCA Victor Co., Inc. Increases in capacity limitations of all A C operated Special Size equipment from 500 to 600 seats and all AC operated Standard Small Size equipment from 1,200 to 1,400 seats.
For further information communicate <with
Photophone Division
RCA Victor Co., Inc.
Camden, N. J. — branch offices in principal cities
PHOTOPHONE
SYSTEM
TRADE MARKS REG. U. S. PAT. OFF.
I