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lil^stern Electric
a proven
patronage builder
year alter year
SINCE 1926, Western Electric has maintained leadership hy holding to the highest possible standards of quality for recording and reproduction. Outstanding results in 8836 Western Electric equipped theatres— including 2405 replacements of other equipments — prove the soimdness of that policy !
ERPI's nation-wide staff of engineers — rendering a systematic trouble-prevention service — has protected exhibitors against costly breakdowns, assured maintenance of quality sound and made possible constant improvements over the six-year period.
Now — more than ever — Western Electric equipment is a sound capital investment. It affords financial stability, patent protection, assurance of highest quality of sound and continued development. Discriminating audiences will go to the theatre where Western Electric standards are maintained.
Get your house in order now !
Westerm^Xtectric
SOD N D
SYSTEM
Northern Electric in Canada
Distributed by
Etectrkat Research Products Inc.
250 West 57th Street, New York
6 years . . . and 6 mighty steps ahead ! ! !
1926
First commercial sound picture: recorded and reproduced by Western Electric.
1927
Firstall-talking picture: recorded and reproduced by Western Electric.
1928
Leading producers contract to record by Western Electric exclusively.
1929
ERPI's nation-wide service staff reduces program interruptions to i-IOofl%.
1930
New equipment makes Western Electric quality available to smallest theatres.
.. 1931
Western Electric Noiseless Recording does away with all ground and surface noises.
1932
Western Electric Wide Range Sound brings talkies even closer to perfection.