International projectionist (Jan-Dec 1937)

Record Details:

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THE 19 3 4 I 935 1936 LEADERSHIP TRADE MARK REG. MAGNA&C TRADE MARK REG. GUARANTEES ITS SUPREMACY FOR 1937 SINCE its introduction, this projector arc lamp has made an enviable record. It was instantly recognized the leader, and has ever since retained this enviable position. Peerless Magnarc Lamps have been adopted as standard factory equipment by the manufacturers of the world's finest projector, the Simplex; the greatest theatres and theatre circuits. Today it is the greatest dollar-for-dollar value and the finest projector arc lamp ever built. THAT IS WHY THERE ARE MORE PEERLESS MAGNARC LAMPS IN USE THAN THE COMBINED TOTAL OF ALL OTHER MAKES SOLD BY NATIONAL THEATRE SUPPLY CO. — ^—— — — — ■ — i^^— ■ — — — — MANUFACTURED BY — "^ ^ — J. E. McAULEY MFG. CO. 552-554 W. ADAMS ST. CHICAGO, ILL., U. S. A. THE WORLD'S LARGEST PRODUCER OF PROJECTOR ARC LAMPS