International projectionist (Jan-Dec 1937)

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10 INTERNATIONAL PROJECTIONIST October 1937 BOTH ARE TRANSPORTATION BUT WHAT A DIFFERENCE In comparison with modern SIMPLIFIED HIGH INTENSITY projection old style low intensity projection is as out-of-date as the horse and buggy. And as uneconomical. The picture on the screen is all you have to sell. Clear, snappy black and white and good accurate color pictures can only be projected properly with high intensity light, such as audiences are accustomed to in the big theaters. SIMPLIFIED HIGH INTENSITY projection is no longer a luxury. Almost any house can afford it. And every house can make it a business builder. SIMPLIFIED SIMPLIFIED — 1-SIMPL1F1ED LAMP MECHANISM 2-FEWER LAMP PARTS 3-LOWER ARC CURRENT Two to three times as much light on the screen as you get from low intensity, costs so little more than you are now paying, that one extra admission per show will cover it. Write for the new, free, illustrated book Triangle In Picture Projection." 'The Eternal i p 0 0 O D □ WITH HHD MODERN ( " o a doo a "a do a o a □ gn°°°°°°°a PROJECTION Copyright 1937, National Carbon Company, Inc TIONAL CARBON COMPANY, INC. Unit o£ Union Carbide HIM and Carbon Corporation CARBON SALES DIVISION, CLEVELAND, OHIO General Offices: 30 East 42nd Street, New York, N. Y. BRANCH SUES OFFICES: NEW YORK PITTSBURGH CHICAGO .S4H FB1HC1SC0