International projectionist (Jan-Dec 1938)

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INTERNATIONAL PROJECTIONIST February 1938 HEED THE HANDWRITING ON THE SCREEN W % Now that one theatre in every three has high intensity projection, every theatre owner without it faces a new situation. Theatres using high intensity have 75 per cent of the country's total seating capacity. They also are the theatres best attended and paying the most profitable return. Obviouslv, if thousands of theatres have installed Get the facts. I^J?£^£ of every advantage that h ^ built Write for the ww On The Bandwagon. ■> > j 1 '. -y -1 ' 1 high intensity projection, high intensity projection cannot be expensive. Its really low cost will surprise you. Peerless Magnarc Lamps produce 200 to 300 per cent more light on the screen for the same current cost as low intensity. You need high intensity projection not only to hold, but to increase your patronage. iMPiifity Snfonsfy "•"•wiU wtf f^ TRADE MARK REG. MANUFACTURED BY J. E. McAULEY MFG. CO., 552-554 W. ADAMS ST., CHICAGO Sold by National Theatre Supply Co.