International projectionist (Jan-Dec 1939)

of glass was treated and by doing so we increased the light transmission from 92% to 99.2%. WOMEN EVALUATE MOVIES Seventy-seven per cent of all women think movies are becoming more entertaining, it was disclosed in a nationwide survey by the Ladies' Home Journal. No movie during 1938 was offensively vulgar, 89 per cent of all women declared. Women as a whole were evenly divided on the question of whether movies should show scenes of women drinking, but 66 per cent of the farm women and 62 per cent of the small-town women did object to such scenes. There was a similar difference of opinion on movie scenes of women smoking. While 62 per cent of all women had no objection, 57 per cent of the farm women and 50 per cent of the small-town women disapproved. Ninety-one per cent thought children under 14 should be allowed to go only to recommended movies, and 69 per cent would not permit them to see more than one movie a week. By a small majority — 57 per cent — American women said there was no objection to having advertising of products shown on the screen. STANLEY, TECHNICOLOR PROFITS Stanley Co. of America, subsidiary of Warner Bros. Pictures, reported a net profit, after all deductions, of 12,063,703. Technicolor reported a net profit for 1938 of $1,200,000, more than double that of 1937. Yearly dividend was $1. N. Y., CONN. FULL CREW BILLS Two men shift legislation has been introduced in the legislatures of New York and Connecticut. The N. Y. bill, applicable only to the four first-class cities in the State, also provides for the exclusion from the projection room of all persons other than licensed projectionists while equipment is operating. Sixth consecutive try for the Conn. bill. MOVIE QUIZ FLOPEROO Motion Pictures Greatest Year Campaign, including $250,000 Movie Quiz Contest, is generally regarded as the biggest egg ever laid in the industry, judged from any angle, but particularly from that of box-office returns. SERVICEMEN IN DETROIT LOCAL Theatre sound servicemen were taken into Detroit Local 199 for the first time recently. Batch inducted numbered seven men employed by Altec and RCA. A. P. S. INSTALLS OFFICERS Officers of American Projection Society, of N. Y. City, for the ensuing year are: Pres., E. McD. Bendheim; v.-p., A. R. Bishop; Sec, F. McMahon; Treas., J. Ambrosio; Sgt. Arms, J. Chulchian. Board of governors is A. Polin, E. Ferris, E. Levene, F. D. Sm,ith, T. Rugino. The A. P. S. was the first technical organization in the field, being organized in 1914. P. A. McGuire, long an honorary member of the Society, for the sixth consecutive year installed the officers. CAPITOL SUPPLY ANNIVERSARY Capitol Motion Picture Supply Corp. of N. Y. City has just observed the twentieth an Read These Reasons — ASHCRAFT SUPREX LAMP Tops the Field Because — ASHCRAFT It Offers Better screen illumination regardless of make, size and type — Minimum cost in current and carbons: MORE LIGHT PER AMPERE!— Maintenance is negligible — Every lamp guaranteed mechanically for one year — Has every known proved improvement — Modern and simple to operate — Costs no more than lamps of inferior quality — Guaranteed by the oldest and largest manufacturer of projection lamps — Practical for either the 500-seat or 5,000-seat theatre. At Independent Theatre Supply Dealers Everywhere In Canada: Dominion Sound Equipments, Ltd., Montreal, Quebec C. S. ASHCRAFT MFG. CORP. 47-31 Thirty-Fifth St. Long Island City, N. Y. niversary of its founding. Under the direction of I.. Perse, this house has served projectionists and exhibitors efficiently and equitably, its major concern having been and continues to be the prestige of its name. OFFICE BUILDING PROJECTION Installation of visual and sound projection facilities in all office buildings, modern or otherwise, is forecast by Eric W. Haldenby, prominent Canadian architect, as an aid to modern merchandising. Air-conditioning and sound-proofing having only recently gained widespread recognition as aids to greater human efficiency, said Mr. Haldenby, it is only natural that business should explore the electronic arts as a further step forward. J. FRANK BROCKLISS DEAD J. Frank Brockliss, 59, internationally known distributor of motion picture equipment died recently in London, England. Formerly engaged in film distribution with Metro-Goldwyn and with First National in London and in Paris, Brockliss in recent years devoted all his time to the supply house which he founded. JANUARY 1939 23