International projectionist (Jan-Dec 1939)

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DO YOU CARRY A NEW SUIT TO THE WINDOW? It is because you can see it better, of course. In the stronger light you can see more clearly the details of pattern and construction. In daylight you see its true color. This simple illustration explains the favorable reaction of patrons to High Intensity projection, now found in more than one third of the theaters in this country. This stronger, snow white light enables patrons to see all pictures more clearly SIMPLIFIED and color features in more accurate hues than is possible with low intensity projection. Simplified High Intensity projection gives two to three times as much light on the projection screen as low intensity. Yet it costs so little more that one extra admission per show will pay the difference. Ask your dealer's salesman to show you the book, "Yes — But What Will It Cost?" Hiqh£%9nl&n. PROJECTION v OOODDOOO0DPOOC )WITH NATIONAL SUPREX The words "National" and "Suprex" are trade-marks of National Carbon Company, In AND MODERN ( "oonQQannnnnnooQaaaoanODO° TIONAL CARBON COMPANY, INC. Unit of Union Carbide Him and Carbon Corporation CARBON SALES DIVISION, CLEVELAND, OHIO General Offices: 30 East 42nd Street, New York, N. Y. BRUC H .. SALE S..ILE FLC ES: MILIAR K PHTSJIUB BR. .CHlCififL ... _S4H ERilCLSCO. INTERNATIONAL PROJECTIONIST