International projectionist (Jan-Dec 1939)

Plain Talk to Projectionists, Dealers and Purchasing Agents By LARRY STRONG MEMBER, I. A. CHICAGO LOCAL 110; PRACTICAL PROJECTIONIST FOR 30 YEARS; MANUFACTURER OF PROJECTION EQUIPMENT FOR 20 YEARS THREE months ago we introduced FILM-WELD, which won immediate widespread acceptance because of its obvious superiority to ordinary film cement. Since then much nonsense relative to film splicing in general and film binding agents in particular has been circulated — most of which emanated from distributors of ordinary film cement. The campaign against FILM-WELD includes the following untruths: (1) FILMWELD advertising contains many exaggerated statements (2) "anybody" can make a product similar to FILM-WELD (3) sponsors of FILMWELD are "fly-by-night" people and therefore unreliable. Considering these statements in order, our reply to (1) is to repeat our *Film-UJeld TRADE MARK . . . is now being purchased by smart projectionists from these progressive dealers (who know a good thing when they see it) : LOS ANGELES, CALIF. Breck Photoplay Supply Co. Projection Equip & Maintenance Co. B. F. Shearer Co. SAN FRANCISCO, CALIF. B. F. Shearer Co. United Theatre Equipment Co. DENVER, COLORADO Graham Brothers NEW HAVEN, CONN. Modern Theatre Equipment Co. ATLANTA, GEORGIA Capitol City Supply Co. CHICAGO, ILLINOIS Guercio & Barthel Co. INDIANAPOLIS, INDIANA Ger-Bar, Inc. DES MOINES, IOWA Des Moines Theatre Supply Co. WICHITA, KANSAS Southwest Theatre Equipment Co. NEW ORLEANS, LOUISIANA Louisiana M. P. Equipment Co. BALTIMORE, MARYLAND J. F. Dusman BOSTON, MASS. Capitol Theatre Supply Co. Joe Cifre, Inc. Theatre Service & Supply Co. a convenient size for every user 1 oz. bottle 25c 4 oz. (Special theatre size) 50c Vi pi. can 75c 1 pt. can $1.25 DETROIT, MICHIGAN Amusement Supply Co. McArthur Theatre Equipment Co. DULUTH, MINN. National Equipment Co. OMAHA, NEBRASKA Quality Theatre Supply Co. Scott Ballantyne Co. Western Theatre Supply Co. AUBURN, NEW YORK Auburn Theatre Equipment Co. ALBANY, NEW YORK Empire Theatre Supply Co. BUFFALO, NEW YORK United Projector & Film Co. NEW YORK, N. Y. Capitol M. P. Supply Co. Crown M. P. Supply Co. CHARLOTTE, N. C. Bryant Theatre Supply Co. AKRON, OHIO Akron Theatre Supply Co. COLUMBUS, OHIO American Theatre Equipment Co. CLEVELAND, OHIO Oliver Theatre Supply Co. BELLAIRE. OHIO Standard Theatre Supply Co. PORTLAND, OREGON B. F. Shearer Co. EASTON, PENNA. Easton Sporting Goods Cc. MEMPHIS, TENN. Monarch Theatre Supply Co. DALLAS, TEXAS Hardin Theatre Supply Co'. HOUSTON, TEXAS Southwestern Theatre Equipment Co. SALT LAKE CITY, UTAH Inter-Mountain Theatre Supply Co. SEATTLE, WASHINGTON B. F. Shearer Co. SPOKANE, WASHINGTON Theatre Supply & Service Co. Smith Theatre Supply Co. CHARLESTON, W. VA. Charleston Theatre Supply Co. And at all branches of the NATIONAL THEATRE SUPPLY CO. IN CANADA Perkins Electric Co., Montreal J. M. Rice Co., Winnipeg Dominion Sound Equipments, Ltd., Montreal and Toronto previous claims for FILM-WELD as follows: • Will not thicken, spoil or discolor. • Retains its full strength to the last drop — even when left uncovered. liequires no thinning agent. • Firmly binds all film — nitrate, acelate, color stock. • Goes twice as far as cement. And that's not all. We now assert that, in addition, FILM-WELD will (a) not only bind acetate (safety) film to itself but will also bind acetate stock to nitrate stock (b) make a thinner splice than any cement (c) positively not buckle film, and (dj effectively dissolve the splice-resistant coating laid on film by the pre-release protective treatment now used by all major distributors! (2) "Anybody" can I make a product "similar to"" FILM-WELD, which is a unique patented formula. (3) The sponsor of FILM-WELD, far from being a "fly-by-night" person, has been a working practical projectionist for 30 years as a member of I. A. Local 110; has manufactured fine projection equipment (including the famous Strong Changeover) for the past 20 years, and has done business with thousands of projectionists and every supply dealer in the industry. Competitors of FILM-WELD dare not deny that it makes a fine bind; they merely mumble that "it hardens". We challenge anybody anywhere to produce an ounce of FILMWELD that has even thickened — with or without the cover removed! Projectionists are weary of sticky film cement that hardens, that requires thinner and makes a bumpy patch that not infrequently comes apart, particularly on pre-release treated prints. That's why they are flocking to those progressive dealers listed on this page to obtain FILMWELD, the modern binding agent that looks and flows like water but which binds film instantaneously and permanently. Buy your FILM-WELD at these progressive dealers. Remember — FILM-WELD is the only binder that is sold on a money -back-ijnot-satisfied basis. LARRY STRONG, INC. 1241 South Wabash Avenue Chicago Illinois