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Masonic Theatre, New Bern, N. C.
view of the screen at standing height. Naturally there is a slight distortion in the view at the periscope window, but the results are surprisingly satisfactory, and certainly the setup is vastly more efficient all around than under former conditions. For close focussing of the picture, etc., the projectionist looks through the remaining uncovered port with opera glasses.
Movies' Current Decline Is Charted by Editor Kann
NOTE: The appended editorial by Maurice ('Red') Kann appeared in Boxoffice for Oct. 21. Its shrewd analysis of current conditions in the motion picture industry merits the attention of everybody in the industry, and particularly of the Labor group. — ED.
AN OHIO exhibitor asks these questions: "Would like you to editorialize on 'Has the Movie Business Hit the Peak?' '1— Is it on the decline?' '2.— Is public interest in movies diminishing so that grosses will never again hit their former stride?'
"3.— Is the pubic tired of the old faces and same old stories re-made and rehashed?" "4.— Are we in the same period of public apathy as preceded sound pictures? I, personally, think so. What do you think?"
There's a modest series of brain twisters, . but we'll take the death-defying leap . . .
Reasons for Current Decline 1.— The business is in a current decline, as everyone realizes. And for a combination of causes. Some, the definite fault of the industry. Others, beyond its control. The faults leading into the celluloid household . . . include (a) production of too many pictures which, in turn, spawns too many average or bad ones; (b) a division of production brainpower occasioned by the requirements of double features and, thus, a split in the maximum effectiveness of that power; (c) slavishness to the so-called success formula which nurtures the carbon copy system that Hollywood has relentlessly pursued for years and results in a market glutted with too much of the same merchandise; (d) mobilization of real attractions for simultaneous release in well-established theatre periods, such as Labor Day and New Year's, with long stretches of entertainment drought in between ...
Outside factors include an unsettled general condition domestically, induced by a precarious situation abroad; opposition by
For Peace of Mind
rikMlJ.
Perfect Performance
RCA PHOTOPHONE
SOUND EQUIPMENT
AND SERVICE
pscREla
THE MAGIC VOICE OF THE SCREEN "
RCA MANUFACTURING CO., INC., CAMDEN, N. J. » A SERVICE OF THE RADIO CORPORATION OF AMERICA
CLAYTON BALL-BEARING
EVEN TENSION TAKE-UPS
For all projectors and sound equipments
All take-ups wind film on 2, 4 and 5 inch hub reels. Silent Chain Drives
THE CLAYTON REWINDER
For perfect rewinding on 2000-foot reels.
CLAYTON PRODUCTS CO.
31-45 Tibbett Avenue
New York, N. Y.
NOVEMBER 1939
21