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IKTrMMi A'ter Exhaustive
Comparative Tests
FILM-WELD
Successor to Film Cement
Is adopted as Standard by
WARNER BROTHERS EXCHANGES
Exchange work makes exacting demands upon a film binding agent. The splice must be made secure — and quickly. Now, in Warner exchanges splices are made the modern way — with FILM-WELD, the successor to film cement. Now, America's theatres receive Warner reels with thinner yet more rugged splices.
This progressive move by Warner exchanges was the inevitable result of a series of exacting and exhaustive tests during which all makes of film cement and FILM-WELD were put to the acid test. FILM-WELD's superiority on all counts was overwhelmingly established.
And why not? Warner exchanges now need not empty their cement bottles twice daily, nor be careful not to expose too much cement at one time. Because FILMWELD does not thicken, spoil or discolor — even when exposed to the air. It retains its full strength down to the last drop, requiring no thinning agent It firmly binds all film — nitrate, acetate, black-and-white and color. It goes twice as far as ordinary film cement — naturally.
First proven best on the projection firing line in thousands of theatres, FILM-WELD now delivers perfect results in major exchanges.
And Warner is but the first such group to adopt FILM-WELD — more are on the way. Get your FILMWELD from any one of the 108 dealers throughout America who now stock this modern splicing agent.
-Instructions for use
FILM-WELD should never be put into a container that has been used for film cement, or a brush used that has been used with film cement. Use FILMWELD sparingly; just enough to moisten the film is sufficient, as any excess slows up the drying process.
On prints that have been treated with emulsion hardener, it is necessary not only to remove the emulsion, but the film itself must be scraped, so as to remove the hardener. The non-emulsion side should also be scraped.
Color film should be scraped on both sides.
FILM-WELD not being a cement but a bonding agent, it is absolutely necessary to remove any foreign matter so that the two films themselves are brought into contact.
If these directions are followed, a permanent bond will result.
LARRY STRONG, INC.
1241 So. Wabash Ave., Chicago, III.
INTERNATIONAL PROJECTIONIST