International projectionist (Jan 1941-Dec 1942)

Record Details:

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^lig^^i^t^l^^S^^l^l^l^^l^i^l^i^^^ V^xsas^ PROJECTION HE MOTION PICTURE PROJECTOR is no longer a mere mechanical contrivance, cranked by hand, or made to operate by the simple closing of a switch. The Projectionist of Today must have an excellent knowledge of mechanics, electricity and optics and is in charge of a delicate and complicated mechanism made with scientific accuracy to handle a fragile and inflammable material. HE PROJECTIONIST has a great responsibility— for a failure to measure up to the right standards means that all the producer, director, actor and cinematographer have striven for loses much of its artistic and commercial value, — the pleasure of the audience is lessened, — the exhibitor is subject to constant and unnecessary expense, — and lives and property are endangered. Better Projection Pays Screen Presentation is an Important Part of Good Showmanship 7Atl»rHlfrftlfrfll?ralf^[y * PROJECTION An advertisement first published in 1922 by this company has for twenty years received the full approval of Exhibitors, Managers and Projectionists. * It is reprinted at this time in the hope that it will be a continuing influence for the encouragement of BETTER PROJECTION and to cooperate in the campaign for NATIONAL CONSERVATION «nr«rttrsxif)*(ir)«(ir«(iri