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In a great movie theatre, an audience of thousands — carried out of their everyday lives — look, and listen, to the drama pouring from a strip of photographic film about one inch wide. Everything is on this — not only the living, moving scenes of the story, but on the tiny "sound track" at the left, the sound: whispered words of love . . . a terrified scream . . . the nerve-shattering roar of a dive bomber . . .an enchanting voice crooning a lullaby. Film carries it all.
Most Hollywood movies are on film made by l^(£Mk
FROM the time when Thomas A. Edison and George Eastman worked together on the early, flickering movies, the improvement of materials for professional motion pictures has been one of the chief fields of Kodak research. Kodak has been the pacemaker, and is by far the largest supplier of Hollywood.
From "the flickers" to art
Kodak's original production of transparent roll film, the key to motion pictures . . . specialized negative and positive films . . . the production of high-speed panchromatic materials . . . the modern color phase, now rapidly expanding . . . these are important scenes in the advance from "the flickers" to today's work of art, in which Kodak has played a leading role. And
there is another . . . The success of "sound" pictures hinged on making the spoken words, or music, or "sound effects," a basic part of the picture.That is what you have today, because . . .
Sound, too, is pictured
With special fine-grain emulsions, Kodak "sensitizes" film for sound recording. In effect, sound is changed into light, and this light is recorded on the film, simultaneously with the recording of the scenes. Lips move — a voice speaks. Yet the voice is also a "picture" — an effect of light on film. The voice changes from a whisper to an angry roar — each tone is a series of
"light" pictures, different in quality.
As you sit in the theatre, the process is reversed — the "light pictures" on the sound track are changed back into sound . . .The "sound" newsreels are made in much the same way.
Movies for everybody For children, movies are education. For normal men and women they are the grandest form of entertainment, reaching almost everyone. For those distraught by worry or sorrow, they are wholesome escape. For our service men on ships or in distant camps, they are a little of everything that is needed to give a man a "lift". . . Eastman Kodak Company, Rochester, N. Y.
Serving human progress through Photography
This institutional advertisement is one of a series covering a wide variety of Kodak products and services. It appeared in December popular magazines read by millions.
JANUARY 1943