International projectionist (Jan-Dec 1945)

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has really grown up with the movies <R 'ORN in 1896, the year motion pictures were first shown in a regular theatre, Motiograph made its bow with the Optigraph projector. Motiograph always has been first with new developments. In 1908, the year the Motion Picture Patents Company was formed, Motiograph offered its high grade Model "1-A" projector, attaching importance to exclusive developments. In 1916, Griffith produced "Intolerance"; Charles Chaplin starred in "The Floor Walker", and Motiograph introduced its improved Model "E". The Model "E", and some of the preceding Motiograph models, were the first completely motor-driven equipment produced, making possible for the first time a steady rate of projection and releasing the projectionist from the tiresome grind of cranking. The year 1921 marked two great achievements; Motiograph's Model "F" which set new standards for steady projection, and Rudolph Valentino's "The Four Horsemen of the Apocalypse", which did a steady and phenomenal business for years. When sound came in, so did Motiograph's Model "H" ... in time to project that great epic "The Covered Wagon". This was the Motiograph which introduced the first rear shutter and first double shutter, making for greatly increased brilliancy of the picture. In 1935 Ginger Rogers and Fred Astaire, precision steppers, were a sensation on the screen and Motiograph's Model "HU" was the sensation of precision in booth equipment. In 1936, fame was first bestowed on Motiograph's Model "K", and such productions as "San Francisco" and "Mutiny On the Bounty". Here was even finer craftsmanship — a projector completely silent in operation. Today Motiograph continues as America's favorite projector. Your Motiograph Dealer will be glad to tell you all about this superb equipment, or you may obtain literature describing the famous Motiograph Projector and circular L72 on Motiograph-Mirrophonic Sound Systems by writing MAY 1945 JBfl'fJDBBflPJJ "Since 1896" 4431 W. Lake St., Chicago 24, III.