International projectionist (Jan-Dec 1945)

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WHAT'S HE GOT • • THAT YOU HAVEN'T? Look! In times like these you both have good audiences, films and other things that spell good box office! But -if you are one of the 4,000 to 5,000 U.S. theaters still using low intensity carbons, one of the most important points to consider is the improvement of the quality and quantity of your screen illumination. There never was a better time than right now to prepare for postwar business. And you can do it ... by switching over to High Intensity lamps. For example, compared with the old low intensity arcs, "National" One-Kilowatt High Intensity Projector Carbons increase the brilliance of your screen by 50 to 100 per cent. Their light is snow-white . . . especially adapted for color pic tures. Actual operating cost per hour, for carbons and current, will show but little increase ... or none at all. And your audience will have the finest screen light obtainable. Consult your supply house on the availability of High Intensity Lamps. The word "National" is a registered trade-mark of National Carbon Company, Inc. LET'S GET THE JAP AND GET IT OVER! NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation General Offices: 30 East 42nd Street, New York 17, N.Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco INTERNATIONAL PROJECTIONIST