International projectionist (Jan-Dec 1946)

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YOU LL SELL MORE A A \ » L 1 4 with HIGH INTENSITY PROJECTION tfttW A GREAT MANY small movie houses . have discovered that Simplified High Intensity Projection pays off handsomely at the box office! It's a sure bet that this inexpensive form of high intensity pro j ection can sell more tickets for you too ! Here's why: One-Kilowatt High Intensity Projection gives you a 50-100% brighter screen. It provides a snow-white light, specially adapted to color pictures. This means sharper, more easily-seen black-and-white images — richer, more beautiful color scenes. Such high quality7 projection will give your patrons a bigger kick out of seeing pictures in your theatre. Naturally, this will bring them back again and again! So put Simplified High Intensity Projection to -work. It will sell extra tickets for you — at little, if any, additional cost. Consult your supply house on the availability of High Intensity Lamps NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation The word "National" is a registered trade-mark of National Carbon Company, Inc. naa 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco INTERNATIONAL PROJECTIONIST September, 1946