International projectionist (Jan-Dec 1946)

film. Television-film recording will then be fully feasible, with television cameras transferring their images to a central control room where the director and his tech nicians will select the choicest scenes and actions for recording. Another fascinating television-filming possibility is found in the growing sensi LaVezzi Machine Works 635 WEST LAKE CHICAGO ^^ NEW BRENKERTS, DeVRYS, MONOGRAPHS ARE FACTORY EQUIPPED WITH "ZIPPERS" Convincing proof of the equipment manufacturer's change over preference, is the selection of Strong "Zipper" Change overs as standard factory equipment on new "AA" MOTIO GRAPH, new postwar DeVRY, and the new BRENKERT theater projectors. Strong "Zipper" Changeovers are avail able in three models: Strong Special (for porthole instal lation), Strong Zipper for sight alone or sound alone, and Strong Dual-Purpose Zipper for both sight and sound Essannay Electric Manufacturing Co., 1438 N. Clark, Chi cago 10. CHANGEOVERS >AN ESSANNAY //ELECTRIC MANUFACTURING PRODUCT STRONG'S tivity of the television cameras. The new image-Orthicon tube, with a sensitivity 100 times greater than that of previous television tubes, now picks up scenes in moonlight, by candlelight, and in any kind of weather. Already we have reached a point in television camera technique whereby poorly lighted scenes that cannot be filmed directly on film emulsions can now be recorded through the intermeliary of television. An entirely new world of movie possibilities is opened up by this supersensitive television pickup. Television likewise finds its place in the merchandising field. In addition to its use in the theater, home, and school, television is entering the department store for the purpose of reaching more people in more departments with the offerings of other departments. Telesets are located at strategic points throughout the large department store. A center studio is set up, with the necessary cameras and associated equipment. Before the cameras may be placed certain goods to be displayed, or models to fashion the latest garments, or a demonstrator with something to demonstrate. Instantly the image and the voice are made available at strategic points throughout the store, thereby overcoming to a large degree the penalty that has been paid heretofore for magnitude. In place of the live pickup, suitable merchandising films may be used. Or the given live-talent pickups may be recorded on films for repetition. Again television and film work hand-in-hand. Movies and television are natural patterns. One supplements the other. Movies are the permanent record. Television is the more advanced way of getting the picture. Television owes much to movies up to this time. But from here on movies will be receiving increasing benefits from the rapidly refining television technique. I. A. Elections LOCAL 150, LOS ANGELES, CALIF. Wallace G. Crowley, pres.; Harold Angel, vice-pres.; Charles Vencill, sec.-treas.; George Schaffer, bus. mgr. ; Paul Mahoney, asst . bus. mgr.; Ralph Moelle, sgt.-at-arms; Frank McBryde, guide; Clint Bolinger, Virgil Crowell, exam, board; Magnus Neilsen, Clay Blanchett, Clair Piper, exec, board; Henry Kearney, Leo Stockwell, trustees. LOCAL 414, WICHITA, KANS. Frank E. Welsh, pres.; Emmett Jeffress, vice-pres.; H. I. Phillips, sec; Wm. A. Lee, bus. rep.; Lee Kickle, treas.; Artie Murphy, sgt.-at-arms. LOCAL 586, HASTINGS, COLUMBUS, GRAND ISLAND, NEBR. W. E. Snyder, pres.; F. L. Kerwood, vicepres.; C. Krieger, sec; E. 0. Hart, fin-sec; L. Christofferson, treas.; Leo Tews, bus. rep.; R. O. Berger, exec, board. 30 INTERNATIONAL PROJECTIONIST • December 1946