International projectionist (Jan-Dec 1947)

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The passwords io bigger box office WITH "National" High-Intensity Projector Carbons in your lamp houses, you have the most efficient source of light, providing an ideal combination of brightness and color balance, available to any theatre. In fact, you've got the most powerful light, for this purpose, in the world. It is like a tiny sun. The light of a "National" projector carbon arc is snow white, perfect for bringing out detail and full rich color. The cost of "National" Projector Arc Carbons is negligible when compared to other operating costs. And yet their sparkling white light is the best box-office insurance you can get. It produces better pictures pleases your patrons . . . and keeps your ticket seller busy. For Perfection in Photography and Projection, Use the Carbon Arc. The term "National" is a registered trade-mark of NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation QBE 30 EAST 42nd STREET, NEW YORK 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco INTERNATIONAL PROJECTIONIST • September 1947 15