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International projectionist (Jan-Dec 1947)

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GOOD NEWS for DRIVE-INS and LARGE THEATRES The 1947 MODEL STRONG MOGUL PROJECTION ARC Projects 15,000 lumens of light — the maximum film will accept without damage — at the lowest possible cost. Utilizing all the advantages of It is impractical to use more than 15,000 lumens as it would 70 ampere, 40 volt burning of Suprex carbons, this Mogul projects a brilliant picture on 48-foot and larger screens with all details clearly visible 500 feet or more back from the screen. REGARDLESS OF THE SIZE OF YOUR SCREEN YOU CAN HAVE REALLY BRILLIANT PICTURES THE STRONG ELECTRIC CORP. The World's Largest Manufacturer of Projection Arc Lamps NOW, MORE THAN EVER, WHEN THE LAMPS ARE Strong THE PICTURE IS BRIGHT damage the film and no advantage is gained by the use of contraptions for cooling the gate, or glass heat filters, for they absorb practically as much light as they do heat, in addition to being too expensive and complicated for typical theatre applications. It is furthermore wasteful, as well as futile, to burn more than 70 amperes in any reflector lamp, or twice the current in condenser lamps. USE THIS COUPON FOR A FREE DEMONSTRATION OR LITERATURE THE STRONG ELECTRIC CORP. 87 City Park Ave., Toledo 2, Ohio ( ) I would like to have a demonstration oi the 1947 Model Mogul Projection Arc Lamp in my theatre, without cost or obligation. ( ) Please send free literature on the 1947 Model Mogul Projection Arc Lamp. NAME THEATRE STREET CITY AND STATE INTERNATIONAL PROJECTIONIST October 1947 19