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OF THE SIZE OF YOUR SCREEN YOU CAN HAVE REALLY
BRILLIANT PICTURES
THE 1947 MODEL
STRONG MOGUL
THE IDEAL PROJECTION ARC LAMP FOR DRIVE-INS AND LARGE THEATRES
projects 15,000 lumens of light — the maximum film will accept without damage — at the lowest possible cost. Utilizing all the advantages of 70 ampere, 40 volt burning of Suprex carbons, this Mogul projects a brilliant picture on 48-foot and larger screens with all details clearly visible 500 feet or more from the screen. It is impractical to use more than 15,000 lumens as it would damage the film and no advantage is gained by the use of contraptions for cooling the gate, or glass heat filters, for they absorb practically as much light as they do heat, in addition to being too expensive and complicated for typical theatre applications. It is furthermore wasteful, as well as futile, to burn more than 70 amperes in any reflector lamp, or twice the current in condenser lamps.
As the ONLY projection arc lamps manufactured complete within one factory. Strong lamps can be so engineered as to GUARANTEE the best screen results.
now — more than ever ( U/Aen,-tAe &u$^xnm STRONG -Me fiidltte *> ttifte/ J
THE STRONG ELECTRIC CORP.
87 CITY PARK AVE., TOLEDO 2, OHIO
PROJECTION ARC LAMPS RECTIFIERS • REFLECTORS
The World's Largest Manufacturer of Projection Arc Lamps
USE THIS COUPON FOR A FREE DEMONSTRATION OR LITERATURE
THE STRONG ELECTRIC CORP. 87 City Park Ave., Toledo 2, Ohio
□ I would like to have a demonstration of the 1947 Model Mogul Projection Arc Lamp in my theatre, without cost or obligation.
□ Please send free literature on the 1947 Model Mogul Projection Arc Lamp.
NAME
THEATRE
STREET
CITY AND STATE
INTERNATIONAL PROJECTIONIST
December 1947
11