International projectionist (Jan-Dec 1950)

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tout**10 **"%L ^M M Ml^ fl; MARK REG W ^ *k 1-KW TO 70 AMPS a*** U 1-KW TO 70 AMPS HY-AX" ARC MAGNET « HY-LUMEN" REFLECTOR More light at 40 to 70 amperes than ever thought possible. . . . Equals and excels any reflector lamp to 85 amperes, whether they be unapproved water-cooled or resurrected "Hi-Lows". . . . Highest ratio of honest screen lumens per watt consumed at the arc. ... At 70 amperes, with a projector having an efficient DISC type revolving shutter, it develops the maximum white light that can be used without a heat filter at no risk of film-heat damage. . . . Operating costs under these conditions are far below that of 85-ampere lamps. Magnarc Lamps assure 80% side-to-center (SMPE Standard) screen light distribution, not a deceptive 60% or "Hot Center." . . . They are all Und. Lab., Inc. listed. . . . They are not insurance hazards. . . . They are and have been for years 'The Standard of Comparison" and "The First Choice" of large and small theatres, drive-ins, and the motion picture industry in general! FIRST WITH THE FINEST" 120-180 AMPERES TRADE MARK REG. NEW MAGNETIC STABILIZER This modern lamp produces all the light there ii. ... It is the standard equipment of the nation's largest and finest theatres. . . . Used by 90% of the largest Drive-In Theatres. It is the "Omega" for maximum screen illumination. . . . Nothing can even approach it in white light volume when used with projectors that have efficient DISC type revolving shutters. Assures satisfying projection for Drive-Ins regardless of the size of the picture, length of throw, and under all weather conditions. . . . They are Und. Lab., Inc. listed and, therefore, not insurance hazards. . . . Heat filter assures no risk of film-heat damage at maximum arc amperage. I 1 WHY EXPERIMENT? J.E.McAULEY MFG. CD. i i 552-554 WEST ADAMS STREET CHICAGO 6. ILLINOIS > INTERNATIONAL PROJECTIONIST • January 1950