International projectionist (Jan-Dec 1950)

INTERNATIONAL PROJECTIONS! With Which Is Combined Projection Engineering / HENRY B. SELLWOOD, Editor / Volume 25 MARCH' 1950 Number 3 Index and Monthly Chat 5 The Geneva Intermittent Movement 7 A. C. SCHROEDER Air Cooling of Motion Picture Film for Higher Screen Illumination, III 9 F. J. Kolb Motion Picture Equipment Exports 11 From a Manufacturer's Casebook 12 Projectionist Examination Questions 13 Progress in Carbon Arc Lighting 14 The 35-mm Projection Positive Film, V 15 Robert A. Mitchell The Trend in Drive-in Theaters 17 Charles R. Underhill, Jr. In the Spotlight 18 Harry Sherman 25-30 Club Guest of IPC for Simplex X-L Showing 20 IA Elections 20 Telecasts 21 Movie Projection in Saudia Arabia 22 L. F. Adams Larry Sabatino: Labor, Civic Work Win Unions Goodwill 22 Kodak's New 'Model 25' 16-mm Projector 24 Notes on Effective Tv Pictorial Composition 26 News Projections Technical Hints Miscellaneous Items Published Monthly by INTERNATIONAL PROJECTIONIST PUBLISHING CO., INC. 19 West 44 Street, New York 18, N. Y. Telephone: MUrray Hill 2-2948 R. A. ENTRACHT, Publisher SUBSCRIPTION REPRESENTATIVES AUSTRALIA: McGills, 183 Elizabeth St., Melbourne NEW ZEALAND: Te Aro Book Depot, Ltd., 64 Courtenay Place, Wellington ENGLAND and DOMINIONS: Wm. Dawson &\Sons, Ltd., Macklin St., London, W. C. 2 Yearly Subscription: United States and possessions, $2.50 (two years, $4) ; Canada and foreign countries, $3; single copies, 30 cents. Changes of address should be submitted two weeks in advance of publication date to insur\ receipt of current issue. Entered as second class matter February 8, 1932, at the Post Office at New York, N. Y., under the act of March 3, 1879. Entire contents copyrightedV1950 by International Projectionist Publishing Co., Inc. International Projectionist is not responsible for personal opinion? appearing in signed articles in its columns. MONTHLY CHAT IT'S getting to be an old refrain is this department, but the inescapable fact is that the passing of each month marks an ever-deepening penetration by television into the mass movie-going audience. No longer is the motion picture industry, and particularly the exhibition branch, whistling in the dark by means of airy pronouncements that while Tv has "dented" the theater audience it still is not a "serious" threat. These days film people openly acknowledge the ill effects of Tv, economically speaking, and not a few of the more outspoken industryites admit that the "dent" made by Tv has developed into a complete breakthrough of the order of from 15% up to as high as 40%. Pointing up the attitude of the more far-seeing element in the film field is the recent move by Technicolor to acquire the Geer Tv tube for further development. This tube evidently is a vital element in the color Tv process, as attested to by the speed with which Technicolor moved to acquire it. "Further development" on this tube, says Technicolor, will entail an expenditure of $250,000, which sum Technicolor regards as an insurance premium for the protection of their interests in the face of Tv's giant sweep forward. No major studio has yet agreed to supply films for Tv outlets; but there are scores of independent producers turning out Tv films in profusion. Certain it is that, as a result of the apathy displayed by the theater field with respect to Tv, the major studios will soon decide to compartmentalize their operations, with one section producing for theater outlets, and the other for Tv stations. Such a move may be expected at any time now. True, the FCC has announced that it will hold hearings soon on various aspects of Tv; but mere hearings, even if they result in a favorable decision for the theater field, will mean not a thing unless there is concerted action by all theater groups, including the labor forces, and an honest intent to back up such action by laying the dough on the line. Have no fears for the future of Hollywood; that setup will endure by one means or another. One's real concern should be reserved for the theater field, its investment and its workers, both of which seem in imminent danger of being left in the lurch by an incredible display of ineptness on the part of the so-called leaders in the exhibition field. INTERNATIONAL PROJECTIONIST • MARCH 1950