International projectionist (Jan-Dec 1951)

Record Details:

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You can't skimp on studio lighting! THERE'S NO SUBSTITUTE FOR CARBON ARCS with National carbons: ALWAYS BUY "NATIONAL" CARBONS TRADE-MARK • Studio lighting represents but a tiny fraction of the cost of making a movie. But it makes a tremendous difference in the quality of the final picture. Now is no time to jeopardize picture quality. Now is the time to put on better pictures— pictures with diamond-sharp detail, true color values, with terrific emotional appeal (obtainable only through proper lighting) — pictures that people will pay to see. There is no substitute for CARBON ARCS — with "National" carbons! The term "National" is a registered trade-mark of NATIONAL CARBON COMPANY Division of Union Carbide and Carbon Corporation 30 East 42nd Street, New York 17, N. Y. District Soles Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco In Canada: National Carbon Limited, Toronto 4 INTERNATIONAL PROJECTIONIST • April 1951 It