International projectionist (Jan-Dec 1951)

Now... RCA ready TO STAKE MORE MILLIONS in your Theatre Business Offers this bold plan to help you modernize now on low-cost Credit Deal Effective Immediately: For you, the theatre owners, RCA now makes available additional millions of dollars in new credit financing in an all-out effort to give you the theatre equipment you need to modernize right now for better house appeal, bigger grosses! This offer to stake new millions in helping you modernize your theatres tells you in the most positive terms that RCA has boundless faith in the future of the theatre business. Included in this great RCA Theatre Modernization Plan is virtually every item now carried by your RCA Dealer: projectors, lamps, power supplies, sound systems, screens, chairs, carpets, air conditioning. All the things you need right now to give your theatre greater house appeal for more pulling power. All available on early delivery. All yours on low-cost, long-term, easy RCA credit under this broad Modernization Plan. Your own RCA Dealer has full details. He's all ready to work with you ... to help you in every possible way to get what you need for modernizing your theatre immediately ... to help you actually do something now about winning bigger box office with better house appeal. You profit these 9 ways with new RCA Plan 1. You gain greater house appeal This has already been proved by hundreds of recently modernized theatres that are outpulling less attractive houses. Equally important, your modernized theatre offers the increased entertainment value that could possibly command a higher admission price (more in line with today's higher operating costs). Prove all this for yourself. Visit the nearest modernized theatre. Check the gate. See how much better than average a modern house can do. Then do likewise. 2. You are ready, come war or peace If we do get into a major war, your modernized theatre is ready for the long, tough hours of operating . . . ready to serve again as morale builder for war workers. Ready with, new equipment . . . precious equipment you may not be able to get in wartime. If we just go on building defenses, your modernized theatre is still getting its extra share of business through greater house appeal. So you win either way if you modernize now. 3. You are ready for theatre TV As theatre-TV develops, your house still needs good sound, screen, seats, carpet, and air conditioning. Theatre-TV can't change these basic needs. What's more, your house still needs good projectors and lamps. Because theatre-TV is an addition, not a successor, to movie film. 4. You improve your competitive position By modernizing now, you take an important step to win and hold a bigger share of patrons, not only for the present, but for the years ahead. Only by offering better and better facilities to the public can you hope to improve (or even maintain) your position. So modernize now. 5. You get plenty of modernization under current NPA rules NPA regulations are still liberal in allowing you to modernize your theatre. You can add or replace booth equipment, sound, screen, chairs, carpet, ductless air conditioning, and much miscellaneous equipment. And virtually all of these items are available under this helpful RCA Theatre Modernization Plan. 6. You let credit work for you You get practically everything you need for modernizing your theatre, all for a modest cash outlay. Balance is on a long-term, low-cost contract set up to fit your requirements. 7. You save on today's equipment prices You know that the defense effort and the threat of war may push prices higher. So act now and save at today's prices. 8. You save on valuable tax deductions If in your modernization program, you scrap any equipment or furnishings that aren't fully written off, you can deduct the undepreciated portion on your tax returns and gain an important saving. Ask your tax advisor. 9. You gain a million dollars worth of cheer What's more important than getting a little joy out of your business? The kind that comes from operating a clean, attractive, modern theatre that's pulling in the patrons! Give yourself a break. You only live once. Get up out of the doldrums. Get busy on housecleaning. Get happy. Go modern. You gross a million dollars worth of pride and self-satisfaction when you run a house thafs ready to pull 'em in with greater house appeal.