International projectionist (Jan-Dec 1951)

Follow these 4 Simple Steps to modernize now Step h Look at your theatre critically (the way your patrons do). Make an actual list of items you need to bring it up to date: new projection and sound equipment, screen, chairs, carpet, air conditioning. Step 2: Call in your helpful RCA Dealer. Let him help. You'll find he can furnish you with virtually every item you need. All on early delivery. All on this broad, new RCA Modernization Plan. Pick up your phone Step 3: Now get down to brass tacks. Find out how little cash it actually takes to get delivery on nearly everything you need to modernize your theatre right now. You'll find your RCA Dealer will work with you on this. He will try to work out the deal that is best for you. Step 4: Make the modest cash payment, take what you need and get going. Make a clean sweep. Perk up your projection, sound, screen. Reseat. Recarpet. Dress up your front. Then bally-hoo it all over town. And start reaping the quick rewards that modernization pays. Call your RCA Dealer . . . Get going now. Why your credit is so good with RCA You theatre owners have earned a lot of valuable i credit here at RCA. Because you pay your bills. In the past 22 years, you have bought many millions of dollars worth of RCA theatre equipment . . . mostly on credit. Your record for payment is almost perfect. This is another good reason why RCA is willing to help you modernize with long-term, easy RCA credit. You have earned this confidence. So use this good credit to modernize now. Are you competing for 1951 patrons with a 1936 Theatre? Competition can be tough when your house is out of date. And most theatres haven't been modernized since 1936 ... 15 years ago! They have fallen far behind in the parade of progress. Remember: in business you never stand still. Either you move forward or you move backward. So now as never before is the time to move forward again ... to get up to date with a clean modern attractive hard-pulling house. Modernization is so simple under this new RCA Plan. You get greater house appeal for better grosses. You're ready, come war or peace or theatre TV. You improve your competitive position. You get plenty of modernization under NPA rules. You let credit work for you. You save on present prices and you save on tax deductions. And best of all, you gain a million dollars worth of "happier outlook on life" by modernizing now. Don't delay another day. Call your helpful RCA Dealer and get started right now! Offer May Be Limited . . . Act Now Restrictions and shortages may curtail this RCA Theatre Modernization Plan at any time! So please do not delay. Call your RCA Dealer and reserve your share of this available equipment . . . now. Get Full Story . . . Mail Coupon "today Are you worried about the future of your Theatre Business? These facts may give you new confidence. RCA, more than any other company in America, knows the interrelations of theatre business, theatre television, and home television. Because RCA pioneered in all three fields. Armed with all this knowledge, RCA stands ready to pour more millions of dollars into the theatre business right now! Because when all the facts are known, the future of the theatre business still looks good. THEATRE EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DEPARTMENT. CAMDEN. N.J. In Canada: RCA VICTOR Company limited, Montreal Want More Information? For full story on this great new RCA Theatre Modernization Plan, just clip and mail coupon . . . today. Theatre Equipment, Dept. 63T RCA Engineering Products Camden, N. J. Without obligation, please give me full story on the broad, new RCA Theatre Modernization Plan which will make available my share of the additional millions of dollars in credit financing to help me modernize my theatre now. Name Position. Address