International projectionist (Jan-Dec 1953)

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men over 45 More than six times as many men of your age will die of lung cancer this year as died in 1933, according to official reports. Though our research scientists are making every effort to discover the reason for this increase, they still don't know the answer. They do know, however, that the lives of over half of those who will develop lung cancer can be saved ... if they get proper treatment while the disease is still in the silent stage, before any symptoms have appeared. That is why we urge you to have a chest X-ray every six months when you have your regular health check-up ... no matter how well you may feel. Since only an X-ray can detect the "silent shadow" in its earliest stages, it is your best insurance against death from lung cancer. For more detailed information about this or any other form of cancer, call our nearest office or simply address your letter to "Cancer" in care of your local Post Office. American Cancer Society ?