International projectionist (Jan-Dec 1954)

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PROJECTION SKILLS (Continued from page 22) These you should own anyway. You may add other items as your business warrants, always using money earned on the side. Reference material is also important. A word of caution about your stock — stick to profitable, often-called -for parts. Do not overstock. Find a source where parts may be obtained quickly. Go After Business Once set up and organized for some specialized work, your next move is to canvass your neighborhood. Stop at stores dealing in appliances and get acquainted with the owners. Leave your cards with people. In a small town you can carry a small ad in the local newspaper. Remember the value of advertising is cummulative; each time the reader sees your name, you become more strongly entrenched in his mind. Last, but equally important, you should collect your money upon completion of the work. Where custom installation is involved, it is customary to collect about 60% of the figured cost as advance payment. This is necessary because components cut or drilled to special requirements cannot be returned for exchange. The avenues to pin-money listed above are just a few of the possibilities open to the projectionist with time on his hands and the need (as who hasn't!) for some extra cash. Film Pioneer Dies George K. Spoor, 81, well known film industry pioneer,, died in Chicago on Nov. 24. The original Essanay Co. got its name from "S" for Spoor, and "A" from his partner, Gilbert M. "Broncho Billy" Anderson. Born in Highland Park, 111., and educated in Waukegan, Spoor entered the picture business in 1895 when he invested in a device called the Magniscope, a precurser of the motion picture machine. Essanay is credited with showing the first commercial 3-D films in the United States. That was in 1925. The old Essanay studios in Chicago, together with Selig in the same city, gave many top stars their start, including Charlie Chaplin, Wallace Beery, Gloria Swanson and Francis X. Bushman. The studios closed in 1916 when the film industry center moved to Hollywood. McAutey Lamp Booklets Ready New booklets covering operating instructions and maintenance of the Peerless Magnarc and Peerless Hy-Candescent Cinearc lamp are now available from the J. E. McAuley Mfg. Co., 552554 West Adams St., Chicago 6, 111. Heavily illustrated, the booklets cover such subjects as: setting up, voltage and amperage, electrical connections, lamphouse ventilation, carbon trim alarm, optical alignment, wiring diagrams, carbon holder sizes, and mechanism shutter alterations. New Adjustable Lens An anamorphic projection lens, said to be adjustable for five different aspect ratios, has been demonstrated in Hollywood by RKO Pictures. The lens, tentatively priced at a low $200, was designed by Joe Tushinsky, a studio technician. The ratio, according to RKO claims, starts at 1 and can be moved up to 3 to 1, just about covering the field. RKO announces a companion "printing" lens capable of processing film into any ratio desired. The trick lenses were produced by Tushinsky, formerly an independent producer, in collaboration with his brother, Irving. RKO backed the project and provided studio space for tests. RAYTONE mm will change your mind about the screen you're going to buy! SOr^ ^ "smuMMSHiP II We have once again met the Challenge of a new medium and stand ready to supply the theatres of the world with a screen that the Exhibitor wants for his theatre. Raytone is equal in MEASURE to any screen on the market today! Weigh all factors and RAYTONE'S NEW HI-LUX SCREEN will emerge as the Exhibitor's choice! 1. BETTER Light intensity for wide screen, 3-D and Anamorphic use. 2. Clearness of image, seamless construction 3. No streaks, blemishes or visible shadings 4. Tear-proof. Guaranteed flame-proof. HI-LUX Screens now available for any CinemaScope production. Now in use for CinemaScope in all sizes both large and small — will comply with all requirements for proper presentation. Accepted and preferred by leading Circuits and Independent Exhibitors! RAYTONE SCREEN CORP. i^VoST^'l 26 INTERNATIONAL PROJECTIONIST • JANUARY 1954