International projectionist (Jan-Dec 1954)

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• Your present "National" carbon trim may be capable of giving much more light than your patrons are now enjoying. It's easy to find out for yourself. ARE YOU OPERATING YOUR CARBONS AT MAXIMUM EFFICIENCY? If not, you can do so and get a better picture ... in many instances for as little as the price of one admission per day in slightly increased carbon consumption. HERE'S WHY: All carbons are designed to deliver greatest brilliance, most uniform light distribution and best color balance at the maximum recomm^ended operating current. Take full advantage of this fact and you can't help but improve your position in a highly competitive market. THE PICTURE IS LIGHTGIVE IT ALL YOU CAN with "NATIONAL'' CARBONS The term "National" is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation • 30 East 42nd Street, New Yorit 17, N. Y. District Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco INTERNATIONAL PROJECTIONIST • APRIL 1954