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International projectionist (Jan-Dec 1954)

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Naturally! RCA VS^Ide-Arc Lamps LIGHT UP WORLD'S THEATRE THE N 'JT "We realized at the very beginning that it would require real lighting to illuminate the world's largest screen satisfactorily. For that reason we subjected competitive lamps to cold-blooded, realistic light meter tests. "Of the lamps tested, only RCA Wide-Arcs were acceptable. We are proud of the Westbury Drive -In because it's the world's biggest. We think it's the world's best because it's all RCA." Westbury Drive-ln Theatre, Westbury, Long Island RCA Wide-Arc Lamps — the only lamps powerful, rugged and dependable enough to satisfy the world's largest drive-in — also deliver the efficient, economical performance the Westbury demands. At this mammoth theatre, or in any far smaller house . . . they give more light per ampere than any other projection lamp! To wide-screen and 3-D presentation, RCA Wide-Arcs bring all the top-performance features typical of any RCA product. For long, efficient operating life, "Instant Acting" ventilating assembly keeps reflector cool and free of carbon dust. Automatic water circulator keeps overall operating temperature down. RCA Wide-Arcs mean better-than-ever light distribution, thanks to the large, high speed reflector. High-speed positive carbon rotation provides maximum stability. And Wide-Arcs — with either standard high-intensity carbons or Hitex carbons — shave operating costs with their low carbon-burning rate — and special design keeps maintenance costs to an absolute minimum. Day in, day out . . . RCA Wide-Arc Lamps are proving their superiority in theatres across the country — from Maine to Florida; from New York to California; in Illinois; in Nebraska; in Rhode Island; in Texas . . . everywhere. Ask your RCA Theatre Supply Dealer. THEATRE EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DIVISION CAMDEN, N.J. «ln Canada: RCA VICTOR COMPANY, Limited, Montreal