International projectionist (Jan-Dec 1955)

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Correct Screen Lighting for One, Two or More Different Techniques ON THE SAME PROGRAM! f > The unitized component design of PROJECTION ARC LAMPS permits the projectionist, in a matter of moments, to effect the simple changes necessary to attain the correct light requirement for any of the various techniques. A choice of four different carbon trims can be burned in a total of seven separate manners to attain any desired degree of cost of operation, screen illumination, or burning time. Only one control is required for selecting any amperage within the range of a particular mode of operation. PERFECT LIGHT MAINTAINED WITHOUT MANUAL ADJUSTMENTS! Strong's Exclusive Lightronic crater-positioning system automatically maintains the correct arc gap length and the position of the positive arc crater at the EXACT focal point of the reflector. No manual adjustments are necessary. A perfect light is maintained at the screen ... a powerful light, evenly distributed, of constant intensity, and unchanging color value. Burning 10 mm "Hitex" carbons at 135 amperes, or 1 1 mm regular carbons at 120 amperes, impartial foot-candle-meter tests prove the Strong "Super 135" THE MOST POWERFUL OF ALL PROJECTION LAMPS! The Infra-Ban Beam Cooler Unit diverts the heat rays away from the aperture, making possible a tremendous increase in usable light without a corresponding increase in heat at the aperture. A stream of air directed just above the arc stabilizes its burning and prevents the deposit of soot on the reflector. PEOPLE GO MORE OFTEN TO THEATRES WHICH HAS GOOD PROJECTION Do you have an UNUSUAL problem in screen lighting? Be governed by experience, not speculation. Here's an invitation to information and helpful service that will in no way obligate you. We're at the right hand of the biggest buyers of theatre equipment — advising them, helping them iron out their projection lighting problems. We'll be glad to get on the job for you, too. Don't guess — I Shown is Installation of Strong j Super "135" lamps at the New | Albany Drive-In, New Albany, Ind. : Marvin Ashabraner, projectionist. ; Vernon Powell, manager. Installation by Hadden Theatre Supply ; Co., Louisville, Ky. W§simm^»^« put your problems up to specialists. As the only lamps produced complete within one factory, Strong lamps can be screen-engineered for maximum efficiencies. That's why more dealers sell and more theatres buy Strong-made projection arc lamps than any other make. All the theatres in the world today would be needed to accommodate the installation of all the projection arcs that have been built by Strong. And their popularity continues to grow like wildfire ! U/AwlAe fomfia <w STRONG tAtpiditfe a kaA6,' J Strong has also developed new rectifiers with a range of from 90 to 135 amperes to fill the power requirements of all the systems of screen presentation. THE STRONG ELECTRIC CORPORATION "The World's Largest Manufacturer of Projection Arc Lamps" 31 CITY PARK AVENUE TOLEDO 2, OHIO Please send free literature on Strong projection lamps. NAME THEATRE. ! STREET_ i CITY & STATE.