International projectionist (Jan-Dec 1957)

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(yUflampi^ Ifa U)otdtil CAN PRODUCE SO MUCH LIGHT. Hy-Candeseents were selected for all important "CINERAMA" installations. (Chicago, New York, Los Angeles, San Francisco, Philadelphia, and Washington, D. C.) Hy-Candescents were chosen by Paramount for all installations of Horizontal "VISTA-VISION". Hy-Candescents were again selected by TODD-AO for "OKLAHOMA" and by the vast majority of "80 Days" installations. You have to do the same if you want all the light there is for big pictures. TRADE MARK REG fi J IH J) fl £ ' lytAGNARr TRADE MARK REG £ J \\ I i) i) £ WRITE FOR DATA This lamp at 75-80 amperes produces as much and more light as any so called large reflector lamps, using 85-95 amperes, employing expensive heat filters and water cooling systems. By comparison its cost of operation, in carbons, reflector maintenance, current and parts upkeep is far lower than others. $22.00 Ea. Also, its selling price is hundreds of dollars lower and they may now be purchased from most all supply dealers. These circumstances have made the PEERLESS MAGNARC Cinearc the most widely used lamp in the world! F.O.B. Chicago, is still the retail price of our PEERLESS 14" Hy-Lumen silvered glass reflectors. t J.E.McAULEY MFG. CD. 552-554 WEST ADAMS STREET CHICAGO 6, ILLINOIS A SUBSIDIARY OF ■ GiNSSM PRECISION EQUIPMENT CORPORATION