International projectionist (Jan-Dec 1958)

New Screen Sensations Are Cleverly Spoofed His imagination spurred by recent reports of "Scentovision" and "Movies in the Round" (360 degree surrounds), Ralph Schoenstein set down the appended flight of fancy for the weekly Saturday Review. Main concern of movie people: it might happen! I recently attended a demonstration of Rotundavision, the revolutionary movie process that is the last word in cinematographic production and presentation. Never before has the viewer been so absorbed and assimilated by the motion picture experience. This brilliant conception daringly disposes of all conventional methods and rockets the moviegoer to celluloid sublimity by giving him the thrilling realism of tivo new dimensions, three new senses, perpetual motion, and nausea. I knew that the new process was boldly different when I was strapped into a dentist's chair and immediately flipped on my back so that I was looking up at a huge rotunda. Electrodes we'e strapped to my wrists, a rubber tube was inserted in my left nostril, and the motor under my chair was started in neutral. Transit Into Idiocy Naked ushers from the Actors Studio then gave me the opportunity to take out flight insurance and to leave my eyes to a bank of my choice. As soon as the demonstration began and I felt nausea sneak in under the credits, I knew it was now impossible to put the viewer any deeper into the movie and —.till keep him conscious. The drama used to show off this process must be suitably gigantic, and the one I saw was "The Story of Everything" (a James Jones treatment of the first 16 volumes of the Encyclopaedia Britannica). Wisely, the producers began with the creation and ended with the sacking of Vienna. THE HIGH MOST INTENSITY POWERFUL ^0H SPOTLIGHTS ARE MANUFACTURED BY GENARCO inc. 97-00 B SUTPHIN BLVD. Jamaica 35, N. Y. OL 8-5850 Ask for Illustrated Literature BRIGHTER LIGHT LONGER BURNING SHARPER PICTURE Free Test Samples I am happy to report that the creation scene came off with primordial splendor. To give the viewer the feeling of time, space, and "notion, the focus was blurred, the clocks were set back, and the chairs were put into orbit. To give the viewer the never-before-experienced senses of smell, taste, and touch, molten lava was sprayed about the theatre, small rocks fell from the rotunda, and Turkish incense was pumped through the left nostril tube. Activated Emotional Electrodes The electrodes were activated so that the heartbeat was regulated by the manager, who could then induce the proper emotional response to each stirring scene. Because the viewer's heart wa? now under the direct control of the manager, artificial and obstrusive music was not needed to create mood in the film. Three critics didn't survive the screening; but the producer insisted that they were "fighting the picture". [NOTE: The foregoing, magnificent exposition of idiocy, is complemented by the following excerpt from the "Monthly Chat" which appeared in IP for July: New "Standards" Daily Almost any day now one may expect some producer to announce that his "standard" film size will be 63.45-mm wide, will have SVi sprocket perforations per frame, will show pictures having an aspect ratio of 3.14, and will have seven sound tracks — four will be magnetic and three optical.] X-L ...the finest projector mechanism ever built! -gu&s&s.* CURVED FILM GATE . . . solves the problem of film buckle! The right combination for Perfect Projection! HI-SPEED MOVEMENT . . . the new Geneva-typ< intermittent movement that give more light at less cost NATIONAL mBEBEgaag PROJECTION and GPt! SOUNO SYSTEMS NATIONAL THEATRE SUPPLY COMPANY • BRANCHES COAST TO COAS wraw FTTT»»tr»tWfi <nn^UttcWy^Vt6o*t4 CARBONS INC., BOONTON, N. J. STEADIER LIGHT LESS ATTENTION PERFECT COLOR BALANCE Free Carbon Chart INTERNATIONAL PROJECTIONIST • NOVEMBER 1958 21