International projectionist (Jan-Dec 1935)

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THE PIONEER A name that has "grown up" with professional sound-on-film projection. Since the introduction of sound-on-film equipment, VISITRON Photoelectric Cells have steadily increased their following among projectionists who judge a product solely on its performance. There's one vital spot in your sound system. The least weakness or waver in that spot can be fatal to what you are striving for — the perfect illusion, which results only when the equipment is operating at its best. The photoelectric cell is the very HEART of your equipment. Cell weakness seriously affects the entire system There is always less liability of "heart trouble" in a sound system when VISITRON Cells are in use. Check your cells carefully today. If they show weakness, replace them with VISITRONS. Ask your supply dealer for VISITRONS — by name. Avoid substitution. 4* Manufactured by G'M LABORATORIES TNG. 1737 Belmont Avenue Chicago, Illinois .