International projectionist (Jan-Dec 1935)

Record Details:

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30 INTERNATIONAL PROJECTIONIST March 1935 Your Iheatre needs this TEST REEL • No longer need you be in doubt about your projection equipment delivering highest possible quality results. These reels, each 500 feet long, are designed to be used as a precision instrument in testing the performance of projectors. • The visual section includes special targets for detecting travel-ghost, lens aberration, definition, and film weave. The sound section includes recordings of various kinds of music and voice, in addition to constant frequency, constant amplitude recordings for testing the quality of reproduction, the frequency range, the presence of flutter, and 60-cycle or 96-cycle modulation, and the adjustment of the sound track. • For theatres, review rooms, exchanges, laboratories and wherever quality reproduction is desired. These reels are an S.M.P.E. Standard, prepared under the supervision of the Projection Practice Committee. "Invaluable. The finest technical contribution to the projection field since sound pictures were introduced." — HARRY RUBIN, Director of Projection, Publix Theatres. "No theatre that serves its patrons well should be without these test reels. Simply great."— R. H. McCULLOUGH, Fox West Coast Service Corp. "Eliminates all excuses for poor reproduction. Projectionists know just where they stand through the aid of these reels. I recommend them unqualifiedly." — THAD BARROWS, Publix Theatres, Boston, Mass. Price: $37.50 Each Section Including Instructions Address: SOCIETY OF MOTION PICTURE ENGINEERS 33 West 42nd St. New York, N. Y TELEVISION IN 1935 (Continued from page 10) home television onlooker) will be on the fifty yard line. This year, of course. Sad to relate, Mr. Harris forgets that the scanning area of even the most advanced television system of today is so restricted as to make it difficult to encompass with any degree of fidelity even a room 12 by 12 feet. Certainly a televised football game would today give the home television enthusiast a seat on the fifty yard line — straight out across the line for about 5 yards and an equal distance either side of the line. Furthermore, if television will "puT 90% of our population into their own parlors," where will all these events, sporting and otherwise, look for their patronage at the gate or the box-office? Mr. Harris evidently has all this figured out in terms of subsidized programs by big national advertisers. Really? Well let's have another look into Dr. Goldsmith's article on this topic. Witness: "In a general way it may be stated that the problems of telephone broadcasting (radio), as we know it today, are not one-tenth as difficult as those of television — and perhaps the fraction just mentioned should be one-hundredth! . . . One of them is the difficulty of securing the necessary supply of programs and artists. "We all know that Hollywood, with considerable difficulty, secures the necessary hundreds of stories each year which are put into the form of feature pictures. Is there any likelihood that radio television can secure more hundreds or even thousands of acceptable stories or plots around which accept able television programs can be built? "Again, Hollywood retains, at allegedly vast salaries, that limited group of actors and actresses who have both eye and ear appeal. How scant the acceptable supply actually is has been repeatedly emphasized by the chief motion picture producers . . . "Even supposing that program material and artists were available, where shall be found those ultra-prosperous advertising sponsors . . . who can afford to pay a substantial portion of the cost of a feature-film production for an hour's broadcasting?" And there we have it. Mr. Harris further indulges himself by considering in extenso such questions as whether there would have been a depression in 1929 had television been let loose on the market in that year. The answer is that there would have been a depression just the same, plus the added misfortunes of those "suckers" who went for television in 1929— and in 1935, too, Mr. Harris. Future Development There is no attempt herein to wave away the accomplishments of television workers to date, no attempt to convey the impression that ultimately television will not rank with radio broadcasting, as we know it today, as an acceptable means of communication and amusement. "Ultimately" is the precise word. But to forecast the arrival of television in 1935, in the face of expert opinion directly to the contrary and in the light of present financial and technical problems which are staggering even to contemplate, much less tackle — to go off on a publicity spree of this sort at present is to do television a disservice of a sort from which the art has already suffered too much. Least appreciative of such "puffs" are the earnest television workers who after years of sincere and tedious labor themselves are the first to emphasize the magnitude of the taskr still confronting them. It does not follow from the foregoing that workers in the amusement field should be contemptuous of television and of its place among the highly important branches of the electronic arts of the future. It is highly desirable, in fact, that these workers keep themselves posted on the steady advance of the art. Such contributions as those previously cited, however, should be carefully weighed in the light of known facts, th<dissemination of which will always be one of the chief functions of this publication. PARTS LIFE RECORDS In order to be able to give sound advice the projectionist must have life records of the performance of every replaceable part he uses. Such records are very easy to keep, involving only a minute's trouble a day once the proper forms for keeping them have been drawn up.