International projectionist (Jan-Dec 1935)

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THE fteetfe0 MAGNARC TRADE MARK REG. LEADS THE WA Y! |RINCIPALS of design developed and pioneered by Peerless have always influenced the entire lamp manufacturing industry. This fact is indeed a sincere tribute to the soundness of Peerless engineering. • • • Again Peerless has introduced the necessary fundamentals to most efficiently utilize the advantages this new low-voltage, high-intensity arc affords, by first providing . . . Floating carbon holders . . . Permanently aligned guides for carbon ends . . . Accommodates full carbon trim without resetting . . . Magnetic arc stabilizer . . . Ventilated reflector com iM He> partment . . . Complete dowser protection of reflector . . . Largest reflector ever employed in a projection lamp . . . Separate manual and feed control of each carbon . . . Unique reflector mounting and double rear door design . . . All adjustment handles located on operating side of lamphouse . . . Extremely large, well ventilated lamphouse. In no other lamp can you obtain the same degree of performance satisfaction, the same mechanical durability or the same facility of operation. Peerless are used by a vast majority of leading theatres everywhere. It is also the preferred choice of projectionists. WRITE FOR LITERATURE — ^~— — — ^^~—^"^™ Manufactured By ^— ■ ■— — ^ ~ J. E. McAuley Mfg. Co. 552-554 W. Adams St., Chicago, III o — o — o — o — o — o 'THE WORLD'S LARGEST MANUFACTURER OF PROJECTION ARC L.AMPS"